Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001308
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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7/u Voice of the Va£teu< of Pa/u<dti&~ A M 1 1 1 AT i C WITH f^AMf IIC AM SROADC A$TIM0 CO KPRO ^Riverside & San 'Bernardino, Ca^ 1000 WATTS, FULL TIME. (f~T~)OPULATION Primary Area, 1940 census, 584,321 within 0.5 MV contour — 1946 estimate 649,826. Area embraces Riverside and San 1: Bernardino Counties, together with the Easterly part of Los Angeles and Orange Counties, lying within KPRO's 0.5 MV area. Other than KPRO there is only one advertising medium that covers the Valley of Paradise completely, viz., a 50 kilowatt outside station 60 miles away. Los Angeles is 60 miles from Riverside and San Bernardino, about the same distance as Milwaukee is from Chicago, or Baltimore is from Washington, D. C. Few advertisers try to cover Washington from Baltimore— likewise it is not profitable to try to cover this great agricultural region of Southern California from Los Angeles. The Valley of Paradise, heart of agricultural Southern California, is completely surrounded by high mountains — thus outside stations fade here the same as this station fades in Los Angeles. SO, FOR COMPLETE COVERAGE OF OUR LARGE AGRICULTURAL VALLEY, INCLUDE KPRO IN YOUR NEXT ADVERTISING BUDGET BUY KPRO in combination with KROP, Brawley, Cal. KPRO has no exclusive representative but any of the representatives listed below can supply you with availabilities and can give you information relative to KPRO's market. New York, N. Y. Chicago, 111. San Francisco, Calif. Adam J. Young, Jr. Duncan A. Scott Company 55 East Washington Street 627 Mills Building Andover 5448 Sutter 1393 Los Angeles, Calif. Joseph Hershey McGlllvra, Inc. Duncan A. Scott Company 35 East Wacker Drive 408 Pershing Square Building State 5282 Michigan 0921 Adam J. Young, Jr. 11 West 42nd Street Longacre 3-1926 Joseph Hershey McGlllvra, Inc. 366 Madison Avenue Murray Hill 2-8755 KPRO Riverside, Calif., Tel. 6290 San Bernardino, 480 5th Street, Tel. 5157