Broadcasting (Apr - Jun 1949)

Page scan 000251 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000251
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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# $1,200,000,000 spent for goods, services and taxes. # $735,837,000 in retail sales ($175,000,000 in IQ4o) # $424,712,559 in bank deposits ($00,000,000 in I940) Per capita sales, $1,108.00 (National average, $888.00) Research Department Valley National Bank You'll want to use Arizona's most effective approach to this rich market . . . the seven line-connected NBC stations of the Arizona Broadcasting System, the state's largest network. PHOENIX, ARIZONA Notionof Represstrfetive Paul H. Raymer Company new YORK • CHICAGO * BOSTON • ATLANTA • DETROIT • SAN FRANCISCO • LOS ANGELES ROADCASTING • Telecasting April 11, 1949 • Page 131