Broadcasting (Apr - Jun 1949)

Page scan 000254 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000254
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Class 26 (Continued) j Advertiser, program, I and agency PROCTER & GAMBLE* Product Network No. of Stations Hrs. per Wk. 1948 $5,290,477 "Pepper Young's Family" Pedlar & Ryan Camay Soap NBC-153/CBC-1V4 927,854 "Lowell Thomas" Compton Adv. Ivory Soap CBS-78-1V4 1,424,078 "Right to Happiness" Compton Adv. Ivory Soap NBC-152/CBC-1V4 924,303 "Dim CirlA*" Dig sister / Compton Adv. Ivory & Drene CBS-93/CBC-1 V4 701,534 c "The FBI in Peace & War" ( Biow Co. Lava Soap CBS-149-Vj (11 mos.) 703,830 ' "Life of Riley" t Benton & Bowles Prell NBC-139-1/2 (11 mos.) 608,878 1947 $5,289,204* 1938 $1,997,100* COLGATE-PALMOLIVE-PEET* "A Day in the Life of Dennis Day' Ted Bates "Blondie" William Esty Co. "Sports Newsreel of the Air" Sherman & Marquette "Mr. & Mrs. North" Sherman & Marquette "The Judy Canova Show' Sherman & Marquette "Can You Top This" Sherman & Marquette "Our Miss Brooks" Ted Bates "Kay Kyser's College of Musical Knowledge" Ted Bates LEVER BROS.* "Junior Miss" Needham, Louis & Brorby "Big Town" Sullivan, StaufTer, Colwell & Bayles Colgate Dental Creme & NBC-143-V2 Lustre Cream; Palmolive (10 mos.) Soap & Lustre Creme Colgate Dental Creme, NBC-151/ Super Suds CBC-V2 (Oct.-Dec.) Colgate Shave Cream NBC-71-V4 Halo Shampoo, Cashmere CBS-151-V2 Bouquet Soap, Palmolive Shave Cream Halo Shampoo, Palmolive NBC-143-V2 Shave Cream, Super Suds (9 mos.) Palmolive Brushless NBC-143-V2 Shave Cream, Colgate (Jan.-Sept.) Dental Cream Palmolive Soap CBS-151-V2 Lustre Cream Shampoo (Oct.-Dec.) Palmolive Soap & NBC-143-V2 Lather Shave Cream (Jan.-June) Lifebuoy Soap Pepsodent Lifebuoy Soap CBS-1 64-V2 (7 mos.) NBC-131/CBC-V2 (Sept.-Dec.) $3,701,001 659,530 220,038 423,488 763,386 476,825 607,525 215,147 335,062 $2,994,871 218,904 225,369 $3,531,547 $2,593,902 $2,790,141 (Continued on page 168) FIRST IN THE DAVENPORT, ROCK ISLAND, MOLINE, EAST MOLINE AM 5,000 W 1420 Kc. FM 47 Kw. 103.7 Mc. TV CP. 22.9 Kw. visual and aural, Channel Basic Affiliate of NBC, the No. 1 Network The November 1948 Conlan Survey shows WOC First in the Quad-Cities in 60 per cent of Monday through Friday quarterhour periods. WOC's dominance among Quad Cities stations brings sales results in the richest industrial market between Chicago and Omaha . . . Minneapolis and St. Louis. Complete program duplication on WOC-FM gives advertisers bonus service. Col. B. J. Palmer, President Ernest Sanders, Manager DAVENPORT, IOWA FREE A PETERS, INC., National Representatives Class 26 (Continued from page 132) 839); F. W. Fitch Co. (shampoo, hair tonic, shave cream), Fitch Bandwagon, NBC, ending in May ($335,580) ; "42" Products (toiletries), Bob Garred—News, CBS ($54,736), Don't You Believe It (Jan.-June), ABC ($21,980); Illinois Watch Case Co. (compacts, cigarette cases, etc.), Groucho Marx Show, ABC ($378,942) ; Interstate Labs (Occuline Eye Pads), Meet the Missus (Jan.Aug.), CBS ($16,252). Andrew Jergens Co. (lotion, soap, perfume), Walter Winchell, ABC ($400,425), Louella Parsons, ABC ($404,407) ; L. B. Laboratories thair oil, shampoo), George Fisher in Hollywood, started in June on CBS ($8,693) ; Lambert Pharmacal Co. (Listerine products, Abe Burrows (Jan.-June), CBS ($286,766) ; Los Angeles Soap Co. (all products), Knox Manning (Jan. -Aug.), CBS ($45,383), (White King products), Elmer Peterson (March-Dec), NBC ($19,600) ; Manhattan Soap Co. (all products), Knox Manning (July-Dec), CBS ($30,259), stepped up in February 1949 from three to five broadcasts a week; (Sweetheart Soap) Katie's Daughter, NBC ($1,276,942), Rose of My Dreams (Jan.-May), CBS ($169,924), Evelyn Winters (Jan.-Nov.), CBS ($379,925); McKesson i Robbins (Tartan Suntan Oil) Surprise Package (May-Sept.) ABC ($8,118) ; Mennen Co. (men' toiletries), Sam Hayes (Sept. Dec), NBC ($67,488), replaced in January 1949 by Bob Garred on CBS. Noxzema Chemical Co. (Nox zema and shave cream), Mayor oj the Town (Jan.-June), ABC ($328,002), Gabriel Heatter, MBS ($328,476) ; R. B. Semler (Kreml) Billy Rose (Jan. -Oct.), MBS ($662,425), Martin Block Shou (Jan.-April), MBS ($211,018) , Ga briel Heatter (Oct.-Dec), MBS ($47,012); Volupte (compacts cigarette cases, etc.), The Better Half (Sept.-Dec), MBS ($52, 115); Wm. R. Warner & Co (Rayve Creme Shampoo, Hedj Home Permanent Wave), Henr% Morgan (Jan.-June), ABC ($292, 707) ; Wildroot Co. (all products) Sam Spade, CBS ($868,875), (hah tonic, cream oil), King Cole Tru (Jan.-April), NBC ($86,970) (shampoo), Meet the Missu (Dec), CBS ($4,383). Los Angeles Soap Co. (White KingSoap), sponsors Cho.ndu tht Magician on full Don Lee Network plus two Arizona stations, Break fast News on full Don Lee and MBS Intermountain networks. Colgate Palmolive-Peet Co. uses participa tions in Yankee Network New, Andrew Jergens Co. ii started transcribed re peats of Louella Parsons on ful Don Lee Network. Wildroot Co sponsors What's the Name o) That Song? on full Don Lee Net work. Denalan Co. sponsors Ful ton Lewis, jr. on eight Don Lee sta tions for its dental plate cleanser. American Safety Razor Co. usei spots for Gem blades on four sta tions, for Star blades on three Barbasol in February increased its spot list to 11 stations in New York, Pittsburgh and Detroit Bristol-Myers Co. uses announce ments for Ipana in selected mar kets. Consolidated Royal Chemi cal Co. uses transcriptions of its network show on 10 additional sta> tions. A. & F. Pears Ltd., English soap maker, is using the Barbara Wellet Program on WOR New York, Fri. 4-4:30 p.m., as the sole advertising accompanying the return of Pears Soap to the American market Pepsodent Division of Level Brothers Co. has placed spots on 90 stations for Rayve Home Permanent Wave kit, which it acquired from Wm. Warner & Co. Procter & Gamble Co. will also use (Continued on page 168) Service. January TV ADVERTISERS Class 26. Toiletries Month Net Spot Local Tota July 2 Aug. 3 4 7 Sept. 2 4 2 8 Oct. 5 7 1 13 Nov. 5 3 1 9 Dee. 3 7 1 11 Jan. 3 4 7 Feb. 4 9 1 14 Source: Rorabaugh Report on Television Advertising I Page 134 April 11, 1949 BROADCASTING • Telecasting