Broadcasting (Apr - Jun 1949)

J^lomotlon EARLY birds after WNOX Knoxville, Tenn.'s The Man on the Sidewalk "worm" of $170.00 in cash and many items in merchandise started gathering at 2 a.m. for the 11:30 broadcast on April 5. In order to win, contestants had to answer a riddle. The woman who answered correctly had arrived at 7:30 a.m. WNOX said an estimated 10,000 incorrect answers had been given during the weeks contest had been running. Following day new jackpot of §5.00 with new riddle, was announced. Jackpot is increased by $5.00 each day riddle goes unanswered. Station Exchange TRADING plugs back and forth, KFITV and KNBH (TV), both Los Angeles, are urging listeners to look at the other fellow's channel. KFI-TV, which is on daytime until 6 p.m., suggests to listeners they turn to KNBH, and when the latter signs off each night, listeners are urged to tune to KFI-TV for afternoon entertainment. Journalism Contest WINS New York, cooperating with Westchester Herald, is sponsoring a journalism contest for high school students. Winner will receive onthe-job training for one month at . . . // at local station cost See your station representative or write LAI-WORTH feature programs, inc. 113 W. 57th ST., NEW YORK 19, N. Y. WINS and one month at the Herald, at regular staff wages. Contest runs from April 15 to May 28. Three weekly winners during May, who will compete for the grand prize, will receive $25, $15 and $10, and will participate in special weekly broadcast. America's Favorite Pasttime AS A TIE-IN with opening of major league baseball season, WIP Philadelphia on April 19 had pretty models in baseball uniforms distribute 100 regulation and professional size baseball bats to advertising agencies in the city. Lettered across length of bats was "Phila. — Slugger — WIP." A reduced reproduction in color of station's most recent sports ad was on a card addressed to person receiving the bat. Stoney McLinn, WIP sports director, distributed some of the bats to major league players during his Dugout Interviews, emanating from Shibe Park, where Philadelphia Athletics began the season. 'For the Ladies' DISC jockey George Walker of WEBR Buffalo has launched a campaign aimed at eliminating taxes on such items as lipsticks, face powder, pocketbooks and compacts, so-called luxury items, but which women consider necessities, on his T.N.T. Show (Mon.Sat., 7-10 a.m.). Mr. Walker has frvvited other disc jockeys throughout the country to join his campaign for the ladies. Attendance Plus MORE than 8,000 Iowans jammed the KRNT Theatre in Des Moines for two recent originations of ABC's G. E House Party with Art Linkletter. KRNT reports that lines started forming outside the theatre four and five hours before the 2:30 p.m. broadcast time. Mr. Linkletter made his only guest appearance in Des Moines on KRNT's Betty Wells Show. Welcome Ad WOR New York greeted delegates of Brand Names Foundation with an ad in New York Times on April 12. Occasion was annual meeting of Foundation in New York. Ad listed members of Foundation by product groups. Betsy's Fan Mail OFFER of 100 "Frank Buck sun-dial watches" to first hundred children who wrote in and asked for them netted 2,600 cards and letters for 8-yearold Betsy King, who conducts her own hour-long Let's Have Fun show, with recorded music, stories and chatter for youngsters, every Sunday over WCOP Boston, 9-10 a.m. A letter of apology, stenciled in Betsy's handwriting, is being sent to the 2,500 youngsters who didn't receive the watches, expressing hope that they're "still friends." WLAM's Auto Show SHOWING of 1949 automobiles resulted in most successful auto show held in Lewiston-Auburn, Me., area. WLAM Lewiston-Auburn sponsored three-day showing in cooperation with local dealers. WLAM staged show on non-profit basis, with dealers drawing lots for spaces in Lewiston Armory and paying flat rate per space to cover expenses. Tickets were distributed free by dealers and sold at door for nominal charge. WLAM was sole publicity and advertising medium used in promoting show, which prior to war had been newspaper sponsored. Station estimates some 15,000 people attended show. Dealers have signed with WLAM for a 1950 show. 'Newscaster' WCMW Canton, Ohio, has established a "Newscaster" on the Cassilly Bldg. in Canton's Public Square. Three and a half foot letters flash news from 9 a.m. to 9 p.m., six days a week. Station reports "Newscaster" flashes headlines three hours before first newspaper is out. 'Certificate Card' NEAT blue and silver "certificate card" is being mailed by WBEN-TV Buffalo, N. Y., to "Buffalo-area television pioneers." Station reports it has received so much mail, specially in response to its Bouquets and Brickbats question and answer program, that it is mailing the memento to the writers. Copy reads: ". . . This certificate is awarded in sincere appreciation of helpful technical and program suggestions offered to The Buffalo Evening News station in its first year." Vacation Aid MINIATURE pair of sun glasses has been distributed by WCCO Minneapolis-St. Paul, in conjunction with its April 11 ad in Broadcasting. Theme of ad and promotion folder was to "Have a wonderful time . . . Stay on WCCO all year 'round — without Summer hiatus. . . ." Wine Time "COOKING WITH gas" may have its merits, but cooking with wine will prove more fruitful to 50 people in Southern California area with new contest on KLAC Hollywood Al Jarvis Make-Believe Ballroom. Contest, sponsored by Regina Wines, calls for submitting of recipe using wine. Fifty persons sending in best recipes will receive prizes ranging from washing machines to champagne. Contest closes May 3. Public Relations WARD A. COLEMAN, general manager of WENC Whiteville, N. C, is author of an article about station which appeared in March issue of The Tar Heel Woman, a state publication of the Business & Professional Woman's Club. Article describes WENC's service to its listening area, programming and objectives. Dedication Edition SPECIAL souvenier dedication issue of television section which appeared in Los Angeles Times has been distributed to the trade by KTTV (TV) Los Angeles, licensed to Times. PIN BALL WINNERS Stevenson Takes Playbci PLAYBOY car donated for Trascription Broadcasting System pin ball competition at the NA Convention was won by Fred Steenson, manager of KGRH Fayette ville, Ark. Second place winners amon NAB members who competed fo high scores in the game are Be Hoberman, WDET-FM Detroit Aubrey Jackson, KGNC Amarillo Harry Goldman, WROW Albany Miss H. H. Hopkinson, NBC Ne\ York. A fourth was scheduled t be selected in playoffs. They re ceived portable typewriters. Miniature cameras went to thin and fourth place winners : Ed Mul linax, WLAG La Grange, Ga. Manny Marget, KVOX Moorehead Minn.; (a third to be announced) and David Potter, WNAE Warren Pa.; Len Nasman, WFMJ Youngs town, Ohio; Frank Conwell, KCII Houma, La.; J. G. Ulmer, KGBf Tyler, Tex.; John J. Garrett Jr. WCBC Anderson, Ind.; Galen Gil bert, KGER Long Beach, Calif. Robert Thomas Jr., WOAY Oal Hill, W. Va.; Vic Diehm, WAZI Hazleton, Pa. One is to be an nounced. FAB Convention ALBERT N. HALVERSTADT manager of the radio and media, department, Procter & Gamble Co. arid Miss Lee Hart, assistant director of NAB Broadcast Advertising Dept., will address the Friday afternoon session of the Florida Assn. of Broadcasters annual convention in Jacksonville. Convention will be held at the Ponte Vedra Hotel May 6 and 7. Friday morning will be devoted to FAB business, and a banquet is scheduled for Friday evening. On agenda for Saturday morning are election of officers and a talk by Ken Ballinger. Hotel reservations for the convention are to be made with Ted Chapeau, WMBR Jacksonville, acting secretary-treasurer of FAB. "VIC" DIEHM SAYS in the KnowNow! Yes, get in on your share of this $103,000,000 market now! Our 90% listening audience is a buying audi Direct sales gains are the results of your WAU For further information contact Vic Diehm c/o WAZL ence. spent advertising dollar WAZL THE VOICE OF PENNSYLVANIA'S HIGHEST CITY Ej»oblishi,d 1932 ■ Hjilelon, Pa. Page 80 • April 25, 1949 BROADCASTING • Telecasting