Broadcasting (Apr - Jun 1949)

Page scan 000509 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000509
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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MAY 2, 1949 The Newsweek PRICE 25 CENTS d Television A PRIL 12, 1924, WLS began its policy of service and down to earth entertainment, as reflected in these 1924 news items. Dinner Bell Time, America's oldest farm service program — Homemaking programs — the one and only WLS National Barn Dance — market services — weather — WLS pioneered them all in 1924— continues them in 1949 . . . but all constantly improved to meet the growing needs of Midwest America. 1924 — 1949 — 25 years of service and entertainment 890 KILOCYCLES, 50,000 WATTS, AMERICAN AFFILIATE. REPRESENTED BY JOHN BLAIR AND COMPANY. IN THIS ISSUE: COMPARATIVE NETWORK SCHEDULE (Pg. 14)