Broadcasting (Apr - Jun 1949)

Page scan 000763 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000763
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WWL PRIMARY DAY-TIME COVERAGE 591,030 BMB STATION AUDIENCE FAMILIES 2. THE FUR INDUSTRY IN LOUISIANA — largest fur-producing state in the nation. Provides income for 100,000 people, adding $10,000,000 gross spending power annually. Another reason why WWL-land exceeds national average in increased income, buying power, general prosperity. 3. WWL'S COVERAGE OF THE DEEP SOUTH 50,000 watts — high-power, affording advertisers lowcost dominance of this new-rich market. Note: Coverage mapped by Broadcast Measurement Bureau. Some scattered counties, covered by WWL, are not shown. The greatest selling power in the South s greatest city 50,000 WATTS CLEAR CHANNEL CBS AFFILIATE Represented Nationally by The Katz Agency, Inc. A DEPARTMENT OF LOYOLA UNIVERSITY -iblished every Monday, 53rd issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.