Broadcasting (Apr - Jun 1949)

Page scan 000765 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000765
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BY LISTENERS IN 5 BIG MARKET-AREAS I In the PHILADELPHIA area In the PITTSBURGH market Listeners like plenty of music, daytime and nighttime. They get it, smoothly leavened with sales-producing commercials, in KYW's new Midday Review, starring Johnnie Deegan( 12 :051:30, Mon. thru Fri.) and in Tom Rodgers' new evening platter show at 11:05 (Mon. thru Sat). Radio fans wanted more of that sensational pair, Buzz and Bill. KDKA obliges, with a 45-minute program featuring Buzz and Bill every weekday morning (8:45-9:30). In the PORTLAHD market In the MIDWEST 111 Kids and grown-ups alike heard a newcomer named Bob Amsberry. Everybody liked him! KEX now gives him two shows daily., a dawn-hour platter program (6:00-6:45) and an afternoon juvenile (4:30-5:00). Listeners like to keep upto-the-minute with popular music. WOWO, Fort Wayne, meets the demand with a new daily disc show at 6:15 PM. Roy Harvey's "Top Two" airs the region's two best-selling records of the day. In HEW ENGLAND Audiences like to start their day with cheerful music and light-hearted comment. They get both (interspersed with serious reports on news and weather) on the new Carl deSuze show, 7 :05 AM, Mon. thru Sat, on WBZ, Boston, and WBZA, Springfield. REWARDS! For advertisers, Westinghouse stations' development of new programs and new talent spells new sales opportunities! Ask Free & Peters for information on these and other new programs., and on the fast-growing audiences attracted by these Westinghouse stations. \\ WESTINGHOUSE RADIO STATIONS INC KDKA • KYW • KEX • WBZ • WBZA • WOWO • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales kOADCASTING • Telecasting . ... l May 23, 1949 • Page 5