Broadcasting (Apr - Jun 1949)

Page scan 000766 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000766
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BIGGER . . . BETTER . . . ^ — than Ever HOCKEY "Ernie" Webber, president of Webber Motors, Omaha, sponsor of the "Sportlog." BOXING AUTO RACING GOLF TRACK Bob Steelman, KOIL's Sports Director, featured on Webber Motors' "Sportlog." FISHING of the Midwest's Biggest Sports Package WEBBER MOTORS jt u Tremendous results the first year! Now, Webber Motors' "Sportlog" starts its second year greater than ever. Two new features have been added — Football and a Hunting and Fishing series. A combination of all KOIL's sports programs — "Sportlog" is 100% sponsored by Webber Motors, Omaha, distributor and dealer of Dodge and Plymouth cars and trucks. Webber Motors is just one of the many local advertisers who buy local shows on KOIL IN A BIG WAY year after year. J /OIL Builds Progromming That Pays 0ffl u 1L today ■ ... 30 have received contin uous service for over 5 years. KOIL is TOP ABC station . ^oninm ^ afternoon audience aanSFeTd -3t ni^-' Uan.-Febr., '49 Hoop. er>> Ask about KOIL OMAHA & COUNCIL BLUFFS BASIC ABC Represented by Edward Petry & Co. 5000 WATTS Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1022 IN THIS ISSUE . . Unrest Stirs Stations RMA's Balcom Sees Radio's Future How's Business? — 'Broadcasting' Study of Business Climate Network Sales Down First Quarter Radio Helps Public Utilities — By Jan Gilbert. ABC Signs Woods, Kentner, Priaulx NAB Committee, District Agenda Set Allen, Duffy Dropped in Summer Revamping . . ASCAP Extends TV Music Rights RCA Develops Co-Channel TV Plan 20th Century to Try Theatre TV Buyer's Market Discussed at AWB District 1 . Three AM Grants Made Final 23 23 25 26 27 28 28 29 32 32 33 58 60 DEPARTMENTS Agencies 16 On All Accounts 20 Allied Arts 75 Open Mike 14 Commercial 71 Our Respects to 44 Editorial 44 Production 72 FCC Actions 64 Programs 65 Feature of Week 20 Promotion 76 Film Report 33 Radiorama 10 Management 63 Technical 75 Milestones 73 Telestatus 38 New Business . . 12 Upcoming 61 FEATURE CALENDAR First issue of the month: AM Network Showsheet Second issue: Network Boxscore; Public Interest Third issue: Trends Survey Last issue: Telecasting Showsheet At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Editors; Fred Fitzgerald, News Editor; Paul Fulcomer, Asst. to the News Editor; Robert B. Luce, Research Editor; Tyler Nourse, Copy Editor. STAFF: Lawrence Christopher, Phyllis Engelman, Jo Hailey, John Osbon, Ardinelle Williamson. EDITORIAL ASSISTANTS: Yvonne Caldwell, Grace Hargrove, Pat Kowalczyk, Mary Madden, Wilson D. McCarthy: Eleanor J. Brumbaugh, Assistant to the Publisher. BUSINESS MAURY LONG, Business Manager Winfield R. Levi Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Virginia Dooley. B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston. SPECIAL PUBLICATIONS BERNARD PLATT, Director Estelle Markowitz. CIRCULATIONS AND READERS' SERVICE JOHN P. COSGROVE, Manager Lillian Oliver, Warren Sheets, Elaine Haskell, Edward V. Duggan, Carolyn Sheets, Chapalier Hodgson. NEW YORK BUREAU 250 Park Ave., Zone 17, PLaza 5-8355 EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the New York Editor; Florence Small, Gloria Berlin, Betty R. Stone. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Director; Marjorie Dorrance. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, CEntral 6-4115 William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ralph G. Tuchman, Hollywood News Editor; Ann August. TORONTO 417 Harbour Commission Bldg. ELgin 0775 James Montagnes. Broadcasting * Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: Broadcasting * — The News Magazine of the Fifth Estate. Broadcast Advertising • was acquired in 1932 and Broadcast Reporter in 1933. * Reg. U. S. Patent Office Copyright 1949 by Broadcasting Publications, Inc. Subscription Price: $7.00 Per Year, 25c Per Copy Page 6 • May 23, 1949 BROADCASTING • Telecastin,