Broadcasting (Apr - Jun 1949)

Page scan 000772 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
000772
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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of me, toeelo GENEVIEVE LEMPER Time Buyer, FOOTE, CONE & BELDING, Chicago Miss Lemper, with her thorough knowledge of radio, does a very capable job of time buying for all radio users in the Chicago office. The William S. Rambeau rep today presented Miss Lemper with a certificate of membership in the Honorary Order of Patroons and with the deed to a tract of land in the heart of Patroon country. There's no guesswork about selling merchandise on WPTR. A five week campaign brought 2,048 orders from 226 cities in 8 states and Canada. SOON 50,000 Watts Night and Day Represented by RAMBEAU WPTR, ALBANY— SCHENECTADY— TROY A/ew 111111111 AMBROSIA BREWING Co., Chicago (Nectar Premium ' beer), appoints Malcolm-Howard Adv., Chicago, to handle advertising. Intensive radic and TV campaign in Chicago area will be used. Arthur M. Holland is account executive. FRONT-BUTLER Corp., Cincinnati tire distributor, appoints Associate Adv. Agency, Cincinnati, as advertising counsel. Regional spot eampaigi will be used. Sam Malcolm Levy is account executive. ALBERS SUPER MARKETS of Cincinnati appoints Hugo Wagenseil & Assoc, Dayton, to handle advertising. Firm sponsors Win Your Dinner on WONI Dayton. ANDERSON PIANO Co., Dayton, also appoints HW&A to handle advertising. Piano firm is sponsoring 49, the Magazine of Television qi WLWD(TV) Dayton. BRISTOL-MYERS, New York (Ipana toothpaste), contracts for Lucky P«| to be telecast on WGN-TV Chicago, Tuesdays and Thursdays, 5:30-5:4 p.m. (CDT) for 52 weeks effective June 28. Agency: Doherty, Clifford i Shenfield, New York KERWIN, SHANE & YOUNG, Southern California distributor for Sentine radio and television sets, appoints David S. Hillman Inc., Los Angeles, as advertising counsel. Plans call for radio and television. SIGNAL OIL Co., Los Angeles, through Barton A. Stebbins Adv., same city June 5 renews The Whistler on 16 Columbia Pacific Network stations foi 52 weeks. DALAND'S VITAMIN Co., Wilmington, Del., appoints Yardis Adv., Philadelphia, to handle its advertising. Fred P. Fielding is account executive. REGAL AMBER BREWING Co., San Francisco, sponsor of San Franciscc Seals baseball games on KSFO San Francisco, extended its sponsorship May 11 to include coverage of games by KPIX, TV affiliate of KSFO. Previously games on KPIX were sustaining. FORT PITT BREWING Co., Pittsburgh, through BBDO, sponsoring wrestling bouts on WDTV (TV) Pittsburgh, Wednesdays from 9:30 p.m. to conclusion FIVE department stores contract to sponsor one five-minute, six one-minute TV film spots on Catalina Inc. (Los Angeles) swim suits. ZCMI Salt Lake City, to place spots on KDYL-TV Salt Lake City; La Salle & Koch, Toledo, or WSPD-TV Toledo; Bon Marche, Seattle, on KRSC-TV Seattle; Gimbel's Milwaukee, on WTMJ-TV Milwaukee; Hecht Co., Washington, on WNBW (TV, Washington. THE DILL Co., Norristown, Pa., appoints Street & Finney, New York, U handle advertising for its Duz-Kil insecticide. (Continued on page 17) PATROON BROADCASTING CO., ALBANY, N.Y. NEW HAVEN Railroad claims another first with sponsorship of termina passenger interviews regularly on four Boston outlets. Airing departure o the New Haven's new Merchants Limited simultaneously on night of firs multiple-show are (I to r) Chick Morris, WBZ; Fred B. Cole, WHDH; Ton Russell, WEEI, and Vin Moloney, WNAC. Broadcasts are scheduled 4:55-! p.m. weekdays for one month. Page 12 • May 23, 1949 BROADCASTING • Telecastin