Broadcasting (Apr - Jun 1949)

ON THE WASHINGTON SCREEN — Sonia Stein The Washington Post April 10, 1949 FOR THE FIRST TIME, television fans in the Nation's Capital have seen for themselves the differences between cancer cells and healthy, normal cells of the human body. This was made possible through the twin eyes of the television camera and the microscope, (at left), a combination never before used on television. The program was produced with the cooperation of the U. S. National Cancer Institute and the American Cancer Society. WHEN WMAL-TV ATTACHED A TELEVISION PICK-UP CAMERA (at right) to the face plate of the 40-inch reflecting telescope at the United States Naval Observatory in Washington in March 1948, televiewers were able to see at close range Mars, Saturn, and the Moon. . . . WMAL-TV had successfully demonstrated a new use for the medium of television! Captain Guy W. Clark, superintendent of the Observatory described the telecast as a "step forward in the teaching of astronomy." The WMAL-TV "first" was repeated on April 12, 1949, for a total lunar eclipse, but was only partly successful due to atmospheric conditions. Apple Blossom Queen Margaret Thors Another FIRST ! Longest single relay in TV history ! THE FAMOUS SHENENDOAH APPLE BLOSSOM FESTIVAL this April in Winchester, Virginia was televised by WMAL-TV and two unique achievements were accomplished. The final 57 mile relay was the longest single relay circuit ever used in a television broadcast and the entire 74 mile span from Winchester to Washington established a record in micro-wave relay transmission for a single broadcast! The picture was micro-waved 17 air miles to a fire look-out on Signal Mountain, 2,400 feet above sea level. There it was transmitted by another micro-wave relay 57 miles to the WMAL-TV transmitter in Washington from which it was radiated to TV receivers in the Washington area. W M A L WMAL-TV THE EVENING STAR STATIONS WASHINGTON, D. C. WMAL-FM H AROLD M. WALKER, formerly with Ruthrauff & Ryan, Seattle, named general manager of Rhoades & Davis, San Francisco. JAMES G. COMINOS, vice president in charge of radio and television at Le Valley Inc., Chicago, appointed general manager of agency. He will supervise agency's radio and TV advertising, and continue as a vice president and account executive. DELBERT J. COOK, formerly director of advertising and public relations of Kingan & Co., Indianapolis, joins Jim Baker & Assoc., Milwaukee, as account executive. LOIS REICHER, formerly with Deglin-Wood Inc., New York, appointed public relations director of Ray-Hirsch Co., New York. JOHN DUFFY, former KALL Salt Lake City and Intermountain Network news announcer and writer, join Cooper & Crowe Adv., Salt Lake City, as radio director and account executive. Mr. Cominos JACK SCRUGGS, timebuyer, Foote, Cone .& Belding, Los Angeles, leaves! agency at end of this month for year's leave of absence to complete studies in Business Administration at U. of Southern California, Los Angeles. CLAIRE KOREN, radio assistant, replaces him during that time. BETTY SMITH joins copy department of David S. Hillman Inc., Los Angeles.l She was formerly in copy department of Stodel Adv., that city. PATIENCE ABBE, co-author of Around the World in Eleven Years, joins | John O'Rourke & Assoc., San Francisco. , RUSSELL K. JONES, Newell-Emmett Co., New York, account executive, and C. McKim Norton, well-known yachtsman, have written The Cruising Cookbook which was published earlier this month by W. W. Norton Co. TIM ELLIOT joins public relations staff of Norman Malone & Assoc., Akron, Ohio. He was formerly with WAKR Akron, as news director. WILLIAM ESTY Co., New York, added three to its television department. They are: SAMUEL NORTHCROSS, formerly with Young & Rubicam Inc., in audience research group; WILLIAM L. STUART, former free-lance writer; CHARLES RUSSELL, recently with Monica McCall literary agency. KENNETH E. MOORE, account executive at Fuller & Smith & Ross, New1 York, will transfer to company's Cleveland staff. He has been with the agency since November. Mr. Moore will serve newly-acquired Sherwin--. Williams paint account. WILFRED WEISS, formerly free-lance magazine writer, joins public relations: staff at Kudner Agency, New York. COUNCIL of Advertising Agency Librarians, New York, elected following officers to serve for one year: ROSALIND MORRISON, Doherty, Clifford Shenfield Inc., president; KATHERINE D. FRANKENSTEIN, BBDO, vice president; VERA HALLORAN, J. M. Mathes Inc., secretary. AGENCIES moving offices to new locations: Los Angeles— BBDO to 6363 Wilshire Blvd., telephone, Webster 1-1234; Lee Ringer Adv. to 3142 Wilshire Blvd; Washington — Gardner Adv. Co. to 1616 K St. about June 1. FRANCIS J. WALSH, account executive with McCann-Erickson for the past eight years, joins Advertisers Production Services Inc., New York, in executive capacity effective June 1. ELLIS T. GASH named a vice president of Burnet-Kuhn Agency, Chicago. He is former account executive at Campbell-Mithun, Minneapolis, and was president of the Chicago agency bearing his name for 12 years. JOSEPH C. LIEB, formerly with Kastor, Farrell, Chesley & Clifford, New York, joins Geyer, Newell & Ganger, New York, as an account executive. MICHAEL FLEMING, formerly with J. Walter Thompson Co., appointed copy chief of Grey Adv., effective June 1. FREDERIC J. TRUMP, formerly with McCann-Erickson, joins Grey as account executive. Page 16 • May 23, 1949 BROADCASTING • Telecasting