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NETWORK SALES
First Quarter Down 1%
FIRST QUARTER AM network time sales are 1% below 1948's first three months, according to Publishers Information Bureau figures. The difference of $500,000 in the first three months of the year occurred primarily in the February total, although the March figures for 1949 are about $100,000 below the same month in 1948.
Major product groups have shown some marked changes. Food advertising is running 6.1% below the 1948 first quarter; toiletries are 7.2% below the figure for the same period in 1948; drugs and remedies are about 12.2% below the 1948 level. Automotive advertising, which was expected to rise, is running a slight 2.7% below 1948.
Tobacco advertising is running well ahead of 1948 (15.2% above) and the same is true of the household soaps and cleansers group, which has shown a 12.5% increase over January-March 1948.
Smoking materials advertising has moved up to third place in volume of network advertising in 1949. Last year it was fifth ranking at the first quarter mark. Even with its 6% drop, food is the head and shoulders leader, followed by toiletries.
Overall the outlook is about the same this year as last in the AM network advertising picture. Thirteen product groups have shown an increase, and 12 have declined. The decline of $500,000 is not enough to warrant any conclusions about network business; two or three increased appropriations, or one large account could bring the total back to the 1948 level immediately.
AFL DISC SERIES
Coy Speaks on First Program
NO single group in American society should have sole access to radio as an avenue for presentation of issues, whether it's labor or another group, FCC Chairman Wayhe Coy declared in a transcription opening a new series of AFL discs covering 140 stations.
"Radio broadcasting is potentially our most powerful medium of public education." Chairman Coy said, reminding that 95% of homes and 25% of autos have sets. "We need to have all viewpoints presented, not only as a matter of fair play but also because we have proved to the world that such practice in th° long run results in soundest decisions."
Referring to the AFL series, he lauded organized labor for "helping strengthen our democracy in assisting its members and the people generally to understand public issues. . . . What management has to say may be controversial. What labor has to say may be controversial. But both are entitled to present their case to the public."
The AFL discs, produced by Labor's League for Political Education, are sent to local AFL groups which request time from stations in their communities.
GROSS BILLING
(Source: Publishers Information Bureau)
1. Agriculture & Farming
2. Apparel, Footwear & Access.
3. Automotive, Automotive Access.
& Equipment
4. Aviation, Aviation Access. &
Equipment
5. Beer, Wine & Liquor
6. Building Materials, Equipment
& Fixtures
7. Confectionery & Soft Drinks
8. Consumer Services
9. Drugs & Remedies
10. Entertainment & Amusements
11. Food & Food Products
12. Gasoline, Lubricants & Other
Fuels
13. Horticulture
14. Household Equipment & Supplies
15. Household Furnishings
16. Industrial Materials
17. Insurance
18. Jewelry, Optical Goods & Camen
19. Office Equipment, Stationery &
Writing Supplies
20. Publishing & Media
21. Radios, Television Sets, Phono
graphs, Musical Instruments & Accessories
22. Retail Stores
23. Smoking Materials
24. Soaps, Cleansers & Polishes
25. Sporting Goods & Toys
26. Toiletries & Toilet Goods
27. Transportation, Travel & Resorts
28. Miscellaneous
Totals
March 1949
Jan. -Mar. 1949
March 1948
Jan. -Mar. 1948
$ 147,581 1 23',760
$ 1 07 655 117,800
$ 410 435 392^577
£ 338 15ft 372,467
656,980
699,694
2,051,272
2,109,205
70,476
101,172
208,404
315,610
1 28,476 660,471 144,707 1,860,948
113,552 647,308 264,108 2,067,633
316,51 1 2,048^099
463,071 5,276,263
282 434 1, 995^582
718,331 6,009,553
4,311,315
4,474,209
12,109,480
12,892,404
619,868 22,992
769,696 96,764
181,000
337,035 is 178,903
535,500 22,092 726,174 101,150 187,415 379,477 50,484
1,825,376 45,984
2,139,287 314,592 588,450 994,281 574,086
1,684,790 71,331
2,099,357 325,250 554,428
1,100,721 160,557
149 046 111,648
1 OA Ol O
133,226
430,647 297,662
730,677 453,177
154,551 5,496 1,945,728 1,925,509
194,007
476,773 16,488 5,948,393 5,322,973
584,232
1,769,821 1,733,670
5,163,517 4,729,937
2,773,647 106,304 233,347
2,963,594
8,082,937 346,000 860,694
8,707,095
218,736
661,690
$17,705,248
$17,802,766
$51,540,735
$52,061,123
ALL-RADIO BIDS
Film Companies to Be Asked
BIDS will be invited from film companies for production of the All-Radio promotional film within two weeks, Maurice Mitchell, director of the Bureau of Broadcast Advertising and spokesman of the All-Radio promotion committee, said last week.
At a meeting Thursday in New York the committee discussed the preliminary script and agreed that it had reached a state of completion that would allow film companies to estimate accurately the
money necessary to produce it.
The movie, which the committee hopes to have completed for presentation next fall, probably will run about 40 minutes, Mr. Mitchell said.
AP Adds Four
FOUR additional stations have been elected to associate memberships in AP, bringing the U. S. total to 1,014. Stations are KCBS San Francisco; KHBG Okmulgee, Okla.; WBVP Beaver Falls, Pa., and WRNO Orangeburg, S. C.
"I've installed this station!"
the latest equipment
Drawn for Broadcasting by Sid Hix . nothing old-fashioned about
Mr. Rosenwald points out Amarilh headquarters for Southwestern Public Service Co. and KGNC, a he discusses "program" netwon for utility firm's transcribed serie with Ed Weber (I), Southwesten advertising manager, and Mi Watson.
UTILITY FIRM
To Use 14-Station Hookuf
A "PROGRAM" network of 1stations in three Southwest state: will be launched June 5 to handb a new series of transcribed pro. grams for the Southwestern Public Service Co., A R. Watson, vic< president of the electric utility firm, has announced.
KGNC Amarillo, home city foi the company, will serve as kej originating station for the network covering outlets in Texas, Okla homa and New Mexico. Monti Rosenwald of Southwest Adver tisers Agency, Amarillo, will an nounce the show, to be aired Sun days at 12:45 p.m. locally, anc commercials will be done "live' from KGNC. Utility company recently appointed the agency tc handle its radio advertising.
The 14-station hookup, to bt known as "Your Public Service Company Network," is reportedlj the first of its type to be employee by a regional advertiser in the Texas Panhandle, New Mexico anc Oklahoma areas. Stations to be' used are: KGNC, KHUZ Borger KXIT Dalhart, KDDD Dumas KFYO Lubbock, KPDN Pampa KPAN Hereford, KVOP Plainview' KVOW Littlefield, (all Texas): KICA Clovis, KGFL Roswell KSVP Artesia, KAVE Carlsbad (all N. M.); KGYN Guymor (Okla.).
Program is titled Hymns of the World, and is a Teleways production featuring John Charles Thomas and the King's Men. Amarillo office of Southwestern Bell Telephone Co. is setting up lines to service the network.
New ABC Business
THE VOICE OF PROPHESY Inc.! Los Angeles, through Western Advertising Agency of that city, has signed a 52-week contract with ABC for Sunday morning religious broadcasts. The programs, to be called The Voice of Prophesy, will be aired Sundays, 9:30-10 a.m., and will feature religious sermons and music.
Page 26 • May 23, 1949
BROADCASTING • Telecasting