Broadcasting (Apr - Jun 1949)

SUMM ER REVAMPING Sponsors Drop Allen, 'Duffy's' hinted last week. The television hiatus picture is still rather cloudy, although certain programs are taking vacations. The Goldbergs for Arthur Godfrey's known to be These include Sanka Coffee, Talent Scouts for Lipton's Tea and Ford Theatre, all on CBS. NBC expected that General Foods would hiatus from its 8-9 p.m. slot on Sundays. Lamb's Gambol, telecast during the Program & Sponsor By BETTY STONE IS RARE as a day in June is a sponsored comedian in July, judging from the advance schedules of the radio and television networks, currently involved in juggling, revamping and revising programs for .. t-weather consumption. Present status of summer pro * (ramming is shown on the accom r.nying chart. Not indicated are rograms that switch to other netforks, or those being dropped, long with the time, by sponsors. uch programs include the Fred Men Show on NBC which con .udes with its June 26 broadcast. Lccording to the network, although 'ord has dropped the time, Mr. Jlen will return to NBC "when •* returns to radio." ■ The RCA Victor Show on NBC, riginally scheduled to vacation tarting May 29, has been dropped y the sponsor. I The U.S. Steel-sponsored Theae Guild of the Air switches from ;.BC to NBC in the fall, with the rm sponsoring the NBC Symhony on that network during the ;mmer. The symphony will be ;heduled for the 8:30-9 Sunday %-ening slot early in June, when lenry Morgan goes off for a spell efore replacing Duffy's Tavern dv Bristol-Myers on Wednesdays t 9 p.m. When Mr. Allen vacates ne 8-8:30 spot, U.S. Steel might icrease sponsorship of the sym. hony to a full 8-9 hour. With the better-known sponsored omedians being replaced by muical shows and mysteries, i.e., ack Benny, Phil Harris, Amos 'n' mdy, etc., newer comics are to be ired by networks on a sustaining >asis. The Lux Radio Theatre iatus from CBS, Mondays, 9-10 .m., for instance, gives the network opportunity to test a new ormat for comedienne Joan Davis n the role of a department store first half of the hour, followed by Author Meets the Critics, has already been dropped, but will be replaced by another show (possibly Leave It To The Girls) until the start of the GF eight-week interval on July 3. Other NBC telecasts going off for the summer are Kukla, Fran and Ollie, sponsored by RCA, the Texaco Theatre starring Milton Berle, Fireside Theatre for Procter & Gamble, and The Swift Show. The Admiral Broadway Review, telecast simultaneously by NBCTV and DuMont, was expected by the former network to have a summer replacement, while DuMont reported the sponsor would take a hiatus during the summer months. Moving into the Tuesday night 8-9 spot on NBC vacated by Milton Berle, but not a replacement, is the Olsen and Johnson Show, to be sponsored by Buick through Kudner Agency. When Mr. Berle returns to the time period in the fall, Kudner will seek a new time on the same network. Summer status as shown on the accompanying chart is indicated by the letters "H" meaning sponsor-hiatus; "R" indicating sponsorreplacement, and "S" showing sustainer replacements for commercial shows. "TBA" indicates further announced" at a details "to future date. be NETWORK SUMMER CHANGES Phil Harris, Alice Faye Rexall Alan Young Show Lewis-Howe Bob Hope Lever Bros This is Your Life Philip Morris Cavalcade of America duPont Fibber McGee & Molly Johnson's Wax People Are Funny Brown & Williamson Blondie Colg.-Palm.-Peet Judy Canova Colg.-Palm.-Peet Dennis Day Colg.-Palm.-Peet Great Giidersleeve Kraft Duffy's Tavern Bristol-Myers Morton Downey Coca Cola Aldrich Family General Foods, Burns & Allen G. F. Maxwell Kraft Music Hall — Jolson Kraft Network Time NBC Sun. 7:30-8 p.m. NBC Thurs. 8:30-9 p.m. NBC Tues. 9-9:30 p.m. NBC Tues. 8-8:30 p.m. NBC Mon. 8-8:30 p.m. NBC Tues. 9:30-10 p.m. Jello NBC Tues. 10:30 11 p.m. NBC Wed. 8-8:30 p.m. NBC Sat. 9:30-10 p.m. NBC Sat. 10-10:30 p.m. NBC Wed. 8:30-9 p.m. NBC Wed. 9-9:30 p.m. NBC Tues.-Thurs.-Sat. 11:15-11:30 p.m. NBC Thurs. 8-8:30 p.m. H. NBC Thurs. 8:30-9 p.m. Coffee NBC Thurs. 9-9:30 p.m. alesclerk (Leave It To Joan, 9:30), and to re-introduce its newly igned comediansongster, Abe Surrows, in a whimsically titled : rogram Breakfast with Burrows -He Gets Up Late, 9:30-10 p.m. The irrepressible Henry Morgan *ets a reprieve from his sponsor|ess existence when he moves into 5he Duffy's Tavern spot. The "mgrammatical Ed Gardner and as tavern cronies are being dropped by Bristol-Myers, which is :-eeking a new show for the fall. •Yhether Mr. Morgan will be heard permanently in that spot depends ji>n his summer behavior, it was ABC Leases Space SIGNING of a five-year lease for additional studio space was announced last week by ABC. New ■ York Elysee Theatre at 202 W. .58th St. has been rented from Edin Films Inc., for use primarily as a •adio studio, but will be available jfco the video network as well. Engineering and client's booths, installed when ABC previously rented 'the property from 1946 to 1948, are still intact. Truth or Consequences Procter & Gamble Take It Or Leave It Eversharp Jack Smith Procter & Gamble Club 15 Campbell Soup Ed Murrow Campbell Soup Godfrey Talent Scouts Thos. J. Lipton Lux Radio Theatre Lever Bros. FBI In Peace & War Procter & Gamble My Friend Irma Pepsodent Suspense Electric Auto-Lite NBC Sat. 8:30-9 p.m. NBC Sun. 10-10:30 p.m. CBS Mon.-Fri. 7:15-7:30 p.m. CBS Mon.-Fri. 7:30-7:45 p.m. CBS Mon.-Fri. 7:45-8 p.m. CBS Mon. 8:30-9 p.m. CBS Mon. 9-10 p.m. CBS Thurs. 8-8:30 p.m. CBS Mon. 10-10:30 p.m. CBS Thurs. 9-9:30 p.m. Summer Status R. Guy Lombardo 7/3-8/25 R. "Behind EightBall" 7/12 13 w. H. or R. TBA R. TBA Possible H. R. King's Men Show R. Life in Your Hands H. TBA H. TBA H. TBA R. Archie Andrews 6/8-8/31 R. Henry Morgan New Show in Fall H. TBA H. 6/13 13 wks. H. 8 wks. "Father Knows Best" in Fall R. 6/2 17 wks. Dorothy Kirsten, Nelson Eddy . . . New show in fall. H. 7/2-8/20 Possible H. H. 7/4-8/19 7/4-8/26 H. H. 7/2-8/26 S. Other Newsmen H. 7/4-8/22 H. 7/4-8/22 S. "Leave it To Joan" 9-9:30 "Breakfast with Burrows" 9:30-10 H. 7/7-8/25 H. 7/4-8/22 H. 7/7-8/25 Program & Sponsor Jack Carson G. F. Sanka Network CBS Fri. Time 8-8:30 p.m. My Favorite Husband G. F. Jello Vaughn Monroe R. J. Reynolds Jack Benny American Tobacco Co. Amos 'n' Andy Rinso— Lever Bros. Helen Hayes Electric Companies Hallmark Playhouse Hall Bros. Family Hour Prudential Ins. Co. Lowell Thomas Procter & Gamble Beulah Procter & Gamble Ford Theatre Ford Motor Co. Milton Berle Texas Co. CBS Fri. 8:30-9 p.m. CBS Sat. 7:30-8 p.m. CBS Sun. 7-7:30 p.m. CBS Sun. 7:30-8 p.m. CBS Sun. 9-9:30 p.m. CBS Thurs. 10-10:30 p.m. CBS Sun. 6-6:30 p.m. CBS Mon.-Fri. 6:45-7 p.m. CBS Mon.-Fri. 7-7:15 p.m. CBS Fri. 9-10 p.m. ABC Wed. 9-9:30 p.m. Jack Armstrong General Mills Sky King Derby Foods Talk Your Way Out of It Quaker Oats Challenge of the Yukon Guaker Oats Greatest Story Ever Told Goodyear Tire & Rubber Jo Stafford Show ABC Thurs. Revere Camera Co. 9:30-9:55 p.m Railroad Hour ABC Mon. 8-8:45 p.m. Assn. of Amer. Railroads ABC Mon.-Fri. (alter nating)5:30-6p.m. ABC Mon.-Fri. (alter noting 5:30-6 p.m. ABC Mon.-Wed.-Fri. 3-3:30 p.m. ABC Mon.-Wed.-Fri. 5-5:30 p.m. ABC Sun. 6:30-7 p.m. Waiter Winchell Kaiser-Frazer The Shadow Delaware Lackawanna Yours for a Song Conti Products Juvenile Jury General Foods Capt. Midnight Wander Co. Quick as a Flash Helbros Watch Co. ABC Sun. 9-9:15 p.m. MBS Sun. 5-5:30 p.m. MBS Fri. 8:30-9 p.m. MBS Sun. 3:30-4 p.m. MBS Mon.-Fri. 5:30-5:45 p.m. MBS Sun. 5:30-6 p.m. Summer Status H. 7/8-8/26 "The Goldbergs" in Fall H. 7/8-8/26 H. 7/2-9/24 R. 6/5-9/4 "Your Hit Parade On Parade" R. 6/5-9/4 "Call the Police" H. 6/5-7/24 and R. 7/31-? by"Meet Corliss Archer" H. 6/9-9/1 R. AFRA players instead of name stars. H. 7/4-8/19 H. 7/4-8/19 H. 7/8-9/30 H. 6/23 S. Jack Kirkwood Show H. 6/10 S. Jack Armstrong H. 6/9 S. Sky King H. 6/17 H. 6/17 S. Same show H. 6/19 R. 5/12 "Name the Movie" R. 5/2 Gordon MacRae & Lucille Norman 8-8:30 R. Guests TBA H. 6/5 S. "Under Arrest" R. Sun. 5:45-6 Sheila Graham 13 wks. H. 6/26 13 wks. H. 6/17 13 wks. H. 13 wks. REGISTERING complete happiness is this trio as Freddy Martin's Showtime From Hollywood goes on the air over WSAI Cincinnati on behalf of the city's Pontiac dealers. Seated in a new Pontiac convertible are (I to r) Freddy Martin; Joseph Kotler, account executive for Frederic W. Ziv Co., producer of show, and Robert Acomb, agency head who handles Pontiac account. Bicycle Scripts BICYCLE INSTITUTE of America has prepared a comprehensive program kit containing radio scripts, background material and stories about bicycle safety for distribution to station program directors free of charge. The radio programs included a half-hour script on the adventure of Bicycle Bill, a quarter hour interview and a group of saftey shorts, one minute and less in length. Kit can be obtained by writing to Bicycle Information Bureau, One East 57 St., New York 22, N. Y. BROADCASTING • Telecasting May 23, 1949 • Page 29