Broadcasting (Apr - Jun 1949)

re prepared to meet military beds, though orders are far below redactions. Release of military pntracts is expected to increase pmsiderably, he said, as a result of trger appropriations. The Radio-in-Every-Room camaign of RMA has produced excel>nt results, according to Mr. Bairn, along with other promotion nd public relations projects. The bwn Meetings for servicemen have een beneficial, he said, in training ervicemen. The National Radio Week and oice of Democracy contests connoted in cooperation with NAB £ve been "outstanding in public iterest as well as sales promotion pr manufacturers, jobbers and ealers," he said. ; Plans to observe National Radio (Teek with all industry segments articipating, were reviewed by the iMA Advertising Committee. Pre ding at the committee meeting, eld Tuesday, was Chairman Stanly H. Manson, Stromberg-Carlson o. The Office of Education par cipates in the observance. Date still tentative. The committee went over results i the Voice of Democracy contest, fhich last year drew 200,000 enies in 2,000 communities. Exanded observance is planned this ear. National Radio Week activities J. RMA are directed by W. B. McJill, advertising director of Westighouse Radio Stations Inc. and lairman of the RMA-NAB Radio ^eek Committee in 1948. Production of component parts 'lould make the year one of the lost profitable for parts manufacturers, though production of radio lets is declining as TV expands, icording to Chairman A. D. lamondon Jr., Indiana Steel Prodis Co., chairman of the RMA [arts division. The average TV j fet uses 10 times as many components as the average radio and lis price in 1948 was six times as jtjiuch, he said, predicting TV output M 2,000,000 or more sets in 1949. Sales of TV sets by manufacturers represent well over half the Tlpt industry's total income, and ith some producers the dollar reim ratio of TV and radio sets is iD to 1, according to G. M. Gardner, rells-Gardner & Co., chairman of l'ze RMA Set Division. Mr. Gardner said television de;lopment "into the fastest-growig American industry, with an incalculable future, has been the jlperall problem of the entire industry." He said it has "vitally afJjfected" his industry as well as i roadcasting, advertising, motion icture, newspaper, book publish_ag and other industries. Reviewing overall business, the 4--MA Credit Committee reported jWght radio set and component "Manufacturers had failed during I ,jie 10-month period ended March 1, in each case attributed to injrnal weaknesses, according to 7. W. Paul, Radio Condenser Co., ommittee chairman. RMA exports of radio sets are ampered by shortage of American dollars in foreign markets, leading to increasing development of local set assembly industries, according to James E. Burke, StewartWarner Corp., chairman of the RMA Export Committee. Set exports dropped from 1,520,818 units valued at $53,537,000 in 1947 to 710,490 valued at $28,132,000 in 1948. He noted a trend toward industrialization in many countries, leading to embargoes on U. S. sets. The Parts Show, of which the RMA is a section, attracted 4,000 persons, all termed highly priceconscious by conventioneers. Television, the "glamour girl" of the 234-booth display, netted interest out of proportion to its present role in the parts field. Major attention centered on unofficial exhibits of large-screen, low-priced video receivers shown by four manufacturers. Most of those attending, however, represented the jobbing or distributing element, and were followed in volume by sales representatives. NAB Agenda (Continued from page 28) procedure can be set in motion. If even-numbered district directors decide to hold mail elections, NAB must be notified by Jan. 1 since the by-laws require that elections must be held at least 30 days prior to the convention. The first of the summer committee meetings will be that of the AWB group, slated June 3 in Washington. Chairman of the committee is Katherine Fox, WLW Cincinnati. Judge Miller has not completed appointment of members for the other committees other than to name John J. Gillin Jr., chairman of the Sales Managers Executive Committee so he could join the BAB Policy Committee as an automatic member at the group's May 11 meeting. The complete schedule of district meetings follows: Sept. 8-9, Dist. 7, Terrace Plaza, Cincinnati. Sept. 15-16, Dist. 9, The Northernaire, Three Lakes, Wis. Sept. 19-20, Dist. 11, Raddisson, Minneapolis. Sept. 26-27, Dist. 10, Savery, Des Moines. Sept. 29-30, Dist. 12, Allis, Wichita, Kan. Oct. 3-4, Dist. 13, Adolphus, Dallas. Oct. 6-7, Dist. 6, Peabody, Memphis. Oct. 13-14, Dist. 5, Roosevelt, Jacksonville, Fla. Oct. 17-18, Dist. 4, Carolina Inn, Pinehurst, N. C. Oct. 25-26, Dist. 3, Skytop Lodge, Skytop, Pa. Oct. 27-28, Dist. 2, Berkeley-Cartret, Asbury Park, N. J. Oct. 31-Nov. 1, Dist. 1, Somerset, Boston. Nov. 21-22, Dist. 8, Book Cadillac, Detroit. Nov. 28-29, Dist. 16, Paradise Inn, Phoenix. Dec. 5-6, Dist. 14, Utah, Salt Lake City. Dec. 12-13, Dist. 17, Benson, Portland, Ore. Dec. 19-20, Dist. 15, Mark Hopkins, San Francisco. AMERICAN Medical Assn. has invited RCA to demonstrate two working models of electron telescope and techniques of electron microscopy at society's annual convention in Atlantic City, June 6-10. ^ **** ro(b rave ajboMt'Rjo! . . . but you should hear I I how sponsors praise WSIX / and the Nashville market area . . . The best proof is the way they use WSIX year m year out to reach this rich sales territory . . . WSIX's 60 BMB counties more than cover the Nashville retail trade area where 1,321,400 people* pile up a total of $654,388,000* in retail sales each year . . . Check it any way you like, but for steady sales results ifs WSIX! * projected' from Sales Management May, 1948 ABC AFFILIATE • 5000 W • 980 KC andWSIX-FM • 71,000 W • 97.5 MC National Representative: THE KATZ AGENCY. INC. WSIX gives you all three: MARKET, COVERAGE, ECONOMY ROADCASTING • Telecasting May 23, 1949 • Page 53