Broadcasting (Apr - Jun 1949)

ARNINGS SEC Lists Radio Salaries ERFORMER Arthur Godfrey .d Commentator Lowell Thomas aded the Columbia Broadcasting 'stem's salary list for 1948, acrding to reports revealed last eek by the Securities & Exchange pmmission. Mr. Godfrey drew $440,514.16 st year while Mr. Thomas relived $420,300, according to CBS tares. CBS President Frank canton was listed for $109,798.80 ivering salary, fees, commissions id bonus. Mr. Stanton already ks signed a new 10-year contract ith CBS at a base salary of 100,000 a year [Broadcasting, [ay 16]. Other high-salaried CBS perarmers were John Reed King, anouncer-producer, $95,795.50; Tom toward, writer comedian, $218,51.58; Ed Sullivan, master of ■n-emonies and commentator, $53, 0; Frank Cooper Associates, 65,275.95. CBS listed Mr. Godfrey for 258,450 as a "radio artist" and 182,064.65 for phonograph record Dyalties and "program services." .i all cases, the payments for serves listed in the report cover inpme before taxes, SEC pointed ut. Other Networks Of the other three major networks, NBC and MBS had not yet ■led, SEC said, but ABC's report 7as made available showing Don IcNeill as its top-salaried perbrmer, ABC previously released gures as part of its anual report Broadcasting, May 16], showing Ir. McNeill with a 1948 salary of .180,229.40; Paul Whiteman, ABC lusical director and vice president, 145,316.56 and Mark Woods, ABC resident, $75,000, among others. Another report, prepared for ^oint release yesterday (May 22) y the Securities & Exchange Commission and Federal Trade Comlission, disclosed income and sales igures for U. S. manufacturing jorporations for 1948. \ The net income after taxes, was stimated at $11.5 billion, repreenting a 14% increase over the 10.1 billion of profits after taxes 947. The total for 1948 was about qually distributed over the four luarters. Profit increases were hown generally in producers' roods industries, while consumers' j'oods were marked by declines, sales last year aggregated $165.6 )illion, about 10% above total sales 'or the preceding year, while costs md expenses were placed at $147.3 rillion. • FORDHAM UNIVERSITY • Summer Institute of Professional RADIO and TELEVISION July 5th to August 12th, 1949 Six stimulating weeks, professional : faculty, practical courses. Under G.I. Bill. Utilizing facilities of WFUV-FM Send for Free descriptive booklet "B" Wm. Coleman, Chairman Radio Div. FORDHAM UNIVERSITY New York 58, N. Y. FO 7-5400 Mr. Reeder REEDER NAMED Weintraub VP on K-F JOHN F. REEDER, for the past year vice president and general manager of C. J. La Roche & Co., New York, has joined William H. Weintraub & Co., also New York, as vice president and account executive for KaiserFrazer. Mr. Reeder has been associated with advertising and automobiles for years, having served from 1932 to 1934 as advertising manager for Cadillac in Detroit. Between 1934 and 1940 he was vice president of the Young & Rubicam Detroit office, working on the Packard account. Moving to the Y&R New York office in 1940, he was vice president and manager of the contract department until the war. Returning to Y&R after service in the Navy, Mr. Reeder directed the agency's WAC account, and later became vice president and general manager of Walt Disney Productions, Burbank, Calif., from 1945 to 1948. LOBBYING Probe Foreseen A THOROUGH investigation into lobbying practices of Federal agencies and private organizations which intend to "influence, encourage, promote or retard legislation" was foreseen last week in Congressional circles. The House passed a concurrent resolution to create a Joint Congressional Committee. The investigation now awaits Senate approval, expected this week. The committee would be composed of seven members each from the Senate and House. FCC, FTC and other independent establishments would be slated for inquiry if the Senate concurs. In addition, Washington representatives of certain radio interests would be involved, it is believed. The resolution had been broadened, by the House Rules Committee to include Federal bureaus as well, with a view to uncovering Government activities favoring certain legislation. Only Congressional approval is needed to set up such a committee. President Truman's signature is required only on joint resolutions, it was pointed out. Rep. Frank Buchanan (D-Pa.), author of the resolution, said "there is widespread public belief that lobbying is carried on by people not registered" under the Lobby Registration Act of 1946. All previous records for funds spent have been broken during the first quarter of 1949, with a total of 258 registered for that period, he added. BROADCASTING • Telecasting The Second Most Famous Amateur Pianist in Washington Although his recitals are never reviewed by music critics, he, like the gentleman in the White House, plays to a vast audience. By Carnegie Hall standards his keyboard performance may be limited, but in his professional field his technique is widely admired. As one of the networks' best known news commentators he displays the same desire to get behind the news that he discloses in his recreational curiosity about the innards of a piano or organ keyboard. His nightly "top of the news as it looks from here"' is heard by an estimated weekly audience of 14,000,000 listeners — and even his severest critics acknowledge his great influence. His broadcast — the Fulton Lewis, Jr. program — is currently sponsored on more than 300 stations. As the original news "co-op" it offers local advertisers network prestige at local time cost, with pro-rated talent cost. Since there are more than 500 MBS stations, there may be an opening in your city. If you want a ready-made audience for a client or yourself, investigate now. Check your local Mutual outlet — or the Co-operative Program Department, Mutual Broadcasting System, 1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11). May 23, 1949 • Page 57 i