Broadcasting (Apr - Jun 1949)

1 ^ of me we^lo FRANK MORIARTY Time Buyer, DANCER-FITZGERALDSAMPLE, INC. A 15-year advertising veteran, Frank buys spots and network time for such top accounts as: BAYER ASPIRIN, DR. LYON'S TOOTH POWDER, PHILLIPS' MILK OF MAGNESIA, HALEY'S M-O, ENERGINE SHOE WHITE and several other STERLING DRUG products. Frank received today from the William G. Rambeau rep a hearty welcome into the Patroons, a certificate of membership and the deed to a tract of land in the heart of the Patroon country. WPTR is truly an Albany-Schenectady-Troy station, with the same strong signal in all three cities; equal mail pull from all and a transmitter located in the geographical center of the three-city triangle. No wonder WPTR gives more listeners per dollar in all three. SOON 50,000 Watts Night and Day Represented by RAMBEAU ALBANY— SCHENECTADY — TROY Oteen Mile (Letters are welcomed. The editors reserve the right to use only the most pertinent portions.) PATROON BROADCASTING CO., ALBANY, N.Y. Re: Spot Rate Finder EDITOR, Broadcasting: . . . Congratulations upon your initiative and thoughtfulness which prompted this excellent idea [Spot Rate Finder in the 1949 MarketBOOK] which should be invaluable to spot radio. Guy E. Yeldell Sales Mgr. KSD St. Louis EDITOR, Broadcasting: Congratulations on your new project, the Spot Rate Finder! As usual you are undertaking something that is going to be of great benefit to the industry, both from the viewpoint of the stations and the advertisers. M. Robert Rogers Gen. Mgr. WQQW Washington, D. C Sound View of NAB EDITOR, Broadcasting: May I express congratulations on your editorial entitled "NAB's Dropped Stitches." I confess to a feeling of depression, not at the record of NAB but at the thinking of many men who . are operating heads of broadcasting stations. I have read of resignations because "the little station was getting all the breaks in NAB service"; and of others "because NAB was functioning only for the benefit of the big and powerful station"; and because NAB was performing no worthwhile service for anybody. None of these reasons is valid nor based on facts. In the many years of NAB operation, the record shows it has done a creditable job, and is now doing a good job in many fields of the broadcasting picture. Certainly not a perfect job — but in my opinion, after five years on the [NAB] board, a better than average job in the trade association field. In every growing industry, particularly in every field where change and progress is as fast as it is in the broadcasting industry, there are periodical cycles of change, and adjustment to conform function and administration to the changing conditions. It is inevitable that there be a lag in accomplishing such a task because trade associations do not operate like private business. The administration and the board have too many diverse interests, and too much unorganized thinking to take into account. It has to be sensitive to the crystallization of this think ing, which takes time. No other industry I have e\| heard of needs a strong, unilj trade association to guard its ve life more than does broadcasts The way to get such a stroj and potent organization is to stj within its membership and il every influence one has through t at--large and district directors j help achieve this result — not quit. Too many influential statr operators have done that lately. It is the best way I know effectually sabotage broadcasting the very time NAB needs supporl a time of change, and reorganis tion of functional aims and op< ations which can't be accomplish overnight. There are two ways to meet t immediate problem of trade ass ciation future. Scuttle NAB a spawn a flock of little groups bas on immediate class interests, ca peting with one another for i fluence and efficiency, and openi the lines wide for inimical int( ests to move in with restricti actions; or to readjust our prese NAB as a going concern — tailor to meet changing conditions. Quitting is the way to bri about the first way. Staying there and pitching is the seco way and I think far the best. Campbell Arnonx President WTAR Norfolk, Va. 'Business7 Praised EDITOR, Broadcasting: . . . The "Business of Broadca: ing" series . . . will do much towa augmenting the training and exr rience of our sales staff. I shall look forward with a gre deal of interest to the remainder this outstanding series. ... Bill Simpson Commercial Manager KTMS Santa Barbara KCOY Santa Maria, Calif 'Business1 Series EDITOR, Broadcasting: I have just finished reading ; article by Jan Gilbert, radio-tele^ sion director of Harold Cabot Co., Boston, in your series entitl' "Business of Broadcasting [Broadcasting, May 23.] I wish to commend both you ai) Miss Gilbert on the wonderful cai she presents in this article . the "Public Utilities Case" mo certainly will play a big part bringing about closer relationsh and understanding between pub}, utilities and the public as a whol "Business of Broadcasting" w (Continued on page 68) Page 12 • June 13, 1949 BROADCASTING • Telecastin