Broadcasting (Apr - Jun 1949)

Page scan 0001040 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
0001040
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ATTENDING WBBM-CBS Chicago party are (I to r) Irene Small, Ruthrauff & Ryan; Henry Webster, Wm. Wrigley Jr. Co.; Gene Autry, western stations owner; Holly Shively. R&R; Frank B. Falknor, WBBM mgr. TELEVISION scholarship frorr| WOW Omaha is presented tcj Thomas Smith (I), Creighton U student, by Navy Secretar) Francis P. Matthews, who also i: — an offieal of WOW WOW ] "^^^ TV and Creighton. NEWLY elected officers of the Cleveland section of the Institute of Radio Engineers take time out for coffee and donuts as guests of WTAM Cleveland. Participating in the refreshments are (I to r) J. F. Dobosy, radio consulting engineer and new chairman of the Cleveland IRE section; Tom Friedman, chief engineer at WXEL (TV) Cleveland, secretary-treasurer; S. E. Leonard, engineer in charge, WTAM-NBC; J. B. Epperson, chief engineer of WEWS (TV) Cleveland, vice chairman, and F. B. Schramm, patent attorney, retiring chairman of the group. GATHERED at Richmond, Va., during PGA golf tourney are (I to r) Joe Novak, PGA pres.; Harry Wismer, ABC sports dir.; Jacob Brown of Pepsi-Cola Bottling Co., Richmond, sponsor of Mr. Wismer's ABC show on WRNL Richmond. FOOTBALL games of Mississippi State College for 1949 will be sponsored on WMPS Memphis by Davis Motors, distributor of Jeeps and Jeepsters in the Memphis area. Completing the transaction are (I to r): seated — H. R. Krelstein, vice president and general manager of WMPS, and Walter L. Davis, president of Davis Motors; standing — William Rudner, WMPS merchandising director, and George Faulder, program director of the station. This is first year WMPS has carried entire Miss. State schedule. BUYING TV spots to sell radios is Charles Kierulff (center), pres. of Kierulff & Co., Los Angeles set dealer, who contracts with Kevin Sweeney (I) and Eugene Overton of KFI-TV Los; Angeles for nine participations weekly on KFI-TV. INDULGING in a bit of serious conversation during National Restaurant Assn. Atlantic City Convention are Monroe Mendelsohn (I), general manager, WBAB Atlantic City, and Edward R. Murrow, CBS commentator sponsored by Campbell Soups. LONG TERM affiliation of KVNI Coeur d'Alene, Idaho, with Don Lee Network is arranged by Chet. E. Rodell (I), general manager of KVNI, and Pat Campbell, vice president in charge of station relations for Don Lee Network. A HAPPY event as A. B. Crampton (seated), Stahl-Meyer Inc. adv. mgr., contracts for firm's participating sponsorship of Market Melodies on WJZ-TV New York. Approving are Murray Grabhorn (I), WJZ-TV mgr.; Harold Tuers, Blaker Adv. INSPECTING General Electric's! "Daylight" television picture tube plant at Buffalo, N. Y., is Charles1 E. Wilson, president of the company. General Electric is working "roundthe-clock" six days a week at the Buffalo picture tube factory.