Broadcasting (Apr - Jun 1949)

Page scan 0001041 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - Jun 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1949)
Leaf #:
0001041
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

for "MIKE MYSTERIES" A* . CBS tfFU-«*TE Convicted of Stealing Audiences, Killing Competition and Beating High Costs "Mike Mysteries" is a 13minute "Network Calibre" show (5 times weekly) worth a minimum of ${,000 per program. Yet, it is available to local and regional sponsors at station time plus a small service fee. What a reward for sleuthing sponsors! DESCRIPTION "Mike Mysteries" combines murder, mystery and music. Each show includes a 2minute "Whodunit?" written by Hollywood's ace mystery writer, John Evans. Listeners are held in suspense awaiting the solution until end. "Mike Mysteries" is a member of the fabulous Lang-Worth gang, including "The Cavalcade of Music," "Emile Cote Glee Club," "Through the Listening Glass" and 14 other programs equally guilty of stealing audiences for over 1,200 advertisers. Information leading to the capture of "Mike Mysteries" may be had from your local LangWorth subscribing station or its representative. o« the — PA Lang"" flail Steinway street 113 ^st 5/ Y. New York 19 . , to too* ^at+ ~-r Pierre ^rested ^° -that Dear r j xiitei83 . e to u» „ « « miR^t * at)pealin& a-30 ar be a A^G WORTH I en f ■ re programs, nr. STEINWAY HAll, 113 W6ST 57TH ST. NEW YORK 19, N. Y. Network Calibre Programs at Coeai Station Cost