Broadcasting (Apr - Jun 1949)

sales BEGIN GO CATHERINE DANIELS // Chatting informally each day with staff announcer 1 Gene Allison Another important WISH "personality" featured in our long string of successful shows programmed locally Local and national advertisers alike can vouch for Catherine Daniels' terrific following ... for the amazing sales job she does. Just completing her fourth year, she's become Indianapolis' authority on "things of interest to women." Her loyal audience literally jumps at her suggestions. She produces the kind of advertiser results every radio station dreams of. 1310 kc INDIANAPOLIS • A-B-C NETWORK FRE' & PETERS, National Representatives George J. Higgins, General Manager Page 20 • June 13, 1949 A/ew GROVE LABS., St. Louis, appoints Harry B. Cohen Co., New York, to hand advertising of its newly acquired Fitch toiletries [Broadcasting, May 30 Agency already handles following Grove products: 4Way Cold Tablet Pazo Ointment and Suppositories, Grove's Chill tonic, Dr. Porter's Antisept Oil, Fitch Ideal Hair tonic and Fitch's dandruff remover shampoo. CELCO Corp., Los Angeles (Crayoffs, crayons that wash off), June 20 startir two week test campaign on three Portland, Ore., stations. Firm will sponst half-hour daily Newspaper of the Air Show plus one daily chainbreak on KOIK and daily spots on KGW and KXL. If successful campaign will be extende nationally. Agency: Mayers Co., Los Angeles. MITCHELL MANUFACTURING Co., Chicago, for its room air conditione names Jones Frankel Co., same city, to handle its TV advertising. IRA 1 MORTON is account executive. After test spot campaign with films on tw Chicago video stations, agency will contemplate national TV. WILDROOT Co., Buffalo, begins television spot announcement campaign 1 promote their special bargain offer of Wildroot Cream Oil in combinatio with Wildroot Liquid Cream Shampoo. Twenty second and one minute spoi were placed on following stations: WPTZ WFIL-TV WCAU-TV, all in Phil; delphia and WNBT WCBS-TV WABD WJZ-TV, all New York. BBDO, Ne York, is agency. NESTLE FORM Co., Baltimore (brassieres), appoints Robinson Adv. Agene Baltimore, to handle its advertising. Radio will be used. ZALMEN J. BIRJ BAUM is account executive. I SCATENA YORK Co., San Francisco distributor for York refrigerator equii ment, appoints Hoefer, Dieterich & Brown, San Francisco, for campaign thi includes TV. JOHN HOEFER is account executive. COMMONWEALTH SHOE & LEATHER Co., New York, (Bostonian and Man: field shoes for men and Bostonian Jrs. for boys) appoints Young & Rubicai New York, to handle advertising. Media, plans not set yet. JOHN IRVING SHOE Corp., Boston, Mass., appoints J. Walter Thompson Cc New York, to handle advertising. Meturotk Accounts • • • KRAFT FOODS Co., Chicago, through J. Walter Thompson, New York, pu chased 10:30-45 a.m. across the board time on NBC effective Oct. 3. Company plans to place a daytime serial in that period but property has not been d<_ cided upon yet. WILDROOT Co., Buffalo, through BBDO, New York, is moving its Adventur? of Sam. Spade from its present time Sundays 8-8:30 p.m. on CBS to same tin and date on NBC, effective Sept. 25. Thus making the Sunday nite, 8-8:3 period available to the Edgar Bergen show on CBS. In effect two shows ha\ switched networks. CAMPBELL SOUP Co., Camden, N. J., through Ward Wheelock Co., Philade phia, renews sponsorship of Club 15 and Edward R. Murrow with the News o CBS. Renewals effective June 27. Club 15. is aired Mon.-Fri., 7:30-7:45 p.m. an Mr. Murrow is heard on same days, 7:45-8 p.m. News commentator will tal< eight-week summer hiatus starting July 4, returning Aug. 19. FRUEHAUF TRAILER Co., Detroit, renews This Changing World on 97 AB stations effective June 19. Program, aired Sunday 3-3:15 p.m., renewed throug Zimmer-Keller Inc., Detroit. RONSON ART METAL WORKS Inc., Newark, renews Twenty Questions ic\ fourth year on MBS through Grey Adv., New York. Program aired Saturda; 8-8:30 p.m. aople • • • JACK MELVIN joins Hunt Foods Inc., Los Angeles, as director of public reh tions. Prior to this affiliation Mr. Melvin was publicity director for Footi Cone & Belding, Hollywood, and before that operated his own public relation firm in that city. New department of food company will be in its executiv offices at 3055 Wilshire Blvd. BROADCASTING • Telecastin