Broadcasting (Apr - Jun 1949)

Open Mike (Continued from page 8) as much for TV in the future as you have done for AM and FM in the past and will continue to do during the years to come. . . . Clair McCollough President, WGAL AM-FM-TV Lancaster, Pa. * * * Misplaced Travis EDITOR, Broadcasting: Paramount Pictures will hate you. In your recent Milwaukee Survey, you correctly reported that I was the first general manager of Milwaukee station WMIL but incorrectly added that I am now with Paramount. Since my resignation from WMIL (WMLO) I have been in radio advertising. Your report also said I was with WMIL three months. Correction: nearly eight months. Considering hours and effort, I can join the entire original staff in saying we all did a good year's work in a very short time, putting the station on the air months ahead of schedule. . . . I can . . . appreciate the tremendous job done for WMIL by Jerome Sill, the station's present manager. . . . William Travis Director, Radio-TV Dept. The Chernow Co. Inc. Adv. New York * * * A Prediction EDITOR, Broadcasting: I see by Broadcasting, June 13, the moon gal, Kate Smith, is going to do a two-hour network disc jock show. This reminds me of flop Paul Whiteman madeas a record flipper on this same net Within a radius of 50 miles from WBIG's 5,000 watt transmitter live over 1,075,000 people who spend over $500,000,000 annually in retail sales. WBIG has been serving this area faithfully for 23 years. work not so long ago. . . . Making Katie a member of the Dee-Jay profession is comparable to asking her to be prexy of the Union Pacific Railroad. . . . So — ala Drew Pearson — I predict: Kate Smith, the disc jockey, will last no more than 26 weeks. . . . Kate Smith, the good cause kid, will last and last and last. Jack Davis Disc Jockey WQUA Moline, III. * * * 'Only One' EDITOR, Broadcasting: A recent employer once asked me which of the trade magazines I considered most important. The question surprised me, just as much, I believe, as my answer surprised the boss. I simply stated that there is only ONE trade magazine: Broadcasting. All this of course took place be fore you started augmenting your service with your very complete Telecasting section, something every broadcaster may not be ready for, but is certainly very interested in. If I am ever asked the same question, my answer would still be the same if not a little stronger. There is only one radio trade magazine: BROADCASTING. The only magazine I anxiously wait for every week. Bill Sinor Sales Mgr. KGVO Missoula, Mont. KANA Anaconda, Mont. Popularity Proved EDITOR, Broadcasting: The popularity of Broadcasting has certainly been proved by the many telephone calls and letters I have received in regard to the article about me contained in the [May 30] issue. . . . Herman E. Fast Manager WKRC Cincinnati * * * 'Key to Magic Reading' EDITOR, Broadcasting: . . . it's your magazine that "they" scramble for at this station, as much as ever. Even though there are six of us who subscribe, we still have to keep the prize reading under lock and key else it "drifts away." You certainly have the key to magic reading. ... In fact, Monday is the cat's night out, and my night in to read Broadcasting. . . . We often find program changes in your magazine before it comes from the New York office! This assists us in our long range planning. Thanks for the work you put into it to meet that weekly deadline. Here's trusting you will continue to keep mention of "the little peanuts" and the local retailer. . . . Lou Peneguy Program Director WARD Johnstown, Pa. * * * Comments on FM Ads EDITOR, Broadcasting: I have been reading Broadcasting from cover to cover for the past 15 months, and have found il to be full of interesting articles about everything in the field oJ broadcasting. My one complaint sc far has been the lack of article:! on FM stations. . . . May 30 . . . you published ail article, "Zenith Target" . . . tha i is obviously a misrepresentation . . . you criticize Zenith for usinj newspapers and magazines in . . advertising . . . they should us> every available medium. . . . Inde pendent FM stations do not bel grudge the advertising in news I papers and magazines because il will reach many people who do noj have FM sets. . . . We receive ! one of the Zenith Major FM set] and are delighted with its sensi tivity. . . . Roger L. Dyer Chief Engineer WFML Washington, hid. greensboro, n. c. 5000 w. day % nite Columbia affiliate gilbert m. hutchison, general manager represented by hollingbery Page 14 • June 27, 1949 W< B I G BROADCASTING • Telecasting