Broadcasting (Jan - Mar 1949)

Record Details:

Title:

Broadcasting

Date:

Jan - Mar 1949

Publisher:

Broadcasting Publications Inc.

Volume:

Broadcasting Telecasting (Jan - Mar 1949)

Leaf #:

000191

Language:

English

Subjects:

Radio Periodicals, Broadcasting -- United States -- Periodicals

Collection:

Broadcasting & Recorded Sound

Format:

Periodicals

Contributor:

Library of Congress, MBRS, Recorded Sound Section

Sponsor:

Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division

Coordinator:

Media History Digital Library

Description:

This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014

Date Added:

June 13, 2024