Broadcasting (Jan - Mar 1949)

Page scan 000213 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000213
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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m for parents >vho'<l Uke^ Program notes (for TV prospectors!) With twenty-four regularly scheduled shows ... a wide range of remote pickups and studio productions that includes entertainment for children, sports events, practical help for the homemaker . . . complete and comprehensive coverage of the news, on-spot reporting of special events . . . movies, drama, comedy . . . WPIX offers a variety of new vehicles for alert advertisers interested in TV — a new major market . . . big enough for attention now and growing so fast in New York, it rates room on any advertising schedule designed to create more conversation among customers, promote prestige, build business, better sales! For full facts, production costs, and time rates on WPIX programs currently available for sponsorship or syndication — franchises of growing value in a growing market . . . just write, wire or phone . . . . THE NEWS Television Station 220 E. 42nd St., N. Y. C. . . . MUrray Hill 2-1234 Represented outside New York City by Free&Peters, 444 Madison Ave., NewYork22 WPIX SEW CITV BROADCAST • Telecasting January 17, 1949 • Page 39