Broadcasting (Jan - Mar 1949)

RAESE GRANT Made Final for Cumberland BY A 4-3 vote, FCC last week made final its proposed grant to Richard Aubrey Raese for a new 250 w fulltime station on 1230 kc at Cumberland, Md. [Broadcasting, July 26, 1948]. The application of TriState Broadcasting Co., seeking the same facilities, was denied. The Commission majority preferred the Raese application over that of Tri-State on grounds of local ownership and integration of ownership and management. FCC Chairman Wayne Coy and Comr. Robert F. Jones, who dissented from the proposed decision, were joined by Comr. Frieda B. Hennock in voting for Tri-State in the final order. Miss Hennock had not participated in the proposed decision. Mr. Raese, former basketball coach at the U. of West Virginia and now vice president of Greer Steel Co. at Morgantown, W. Va., is the son-in-law of Mrs. A. J. R. Greer, owner of WAJR and WAJRFM Morgantown, WDNE Elkins, W. Va., and WKJF (FM) Pittsburgh, Pa. He has been active in the affairs of these stations, having supervised construction of the Elkins and Pittsburgh outlets and participated in WAJR operations. He is to be manager of his Cumberland station and plans a Mutual affiliation. George J. Kapel, WAJR program director, is to hold the same position with the Cumberland station. Tri-State Principals Tri-State, the unsuccessful applicant, is owned by 47 stockholders. Charles A. Piper, Cumberland bank president, heads the company. Approximately 42% of the stock is owned by 27 persons who have 73.4% of WBOC Salisbury, including WBOC President John W. Downing; 13 of these have 25% of Capital Broadcasting, new-station grantee for Annapolis, while another group has a minority interest in WCAO Baltimore. Paley (Continued from page 25) all of the singer's terms. He was said to have even retreated on the transcription question. The crooner owns a recording company in competition with CBS's Columbia Records. James Carmine, vice president in charge of advertising for Philco, sponsor of the Crosby show, arrived late in the week. He and Mr. Paley exchanged notes relative to a shift from ABC to CBS. It was also considered significant that Edgar Bergen left Hollywood last Wednesday bound for New York where it has been indicated he will examine CBS video pro, gramming operations. He further intends to study the medium in all its facets while in the East. Why does Broadcasting reprint local market data from Sales Management's / Broadcasting magazine secured. special permission to reproduce, in its October 1948 Marketbook, the copyrighted 1947 estimates on retail sales by counties from sales management's May 10, 1948 survey of buying power. Why?? Because Broadcasting (along with the National Association of Broadcasters, the F.C.C., the leading networks and hundreds of local radio stations) recognizes SM's annual survey as the basic source of local market data used by national advertisers and agencies throughout the nation. Now in the works is sales management's 1949 survey of buying power — the product of 20 years' usage and refinement by national advertisers and agencies plus the combined thinking of 17 leading marketing experts on a special Board of Advisory Editors. Below are reduced sample tables (with dummy figures) showing what the 1949 survey, to be published May 10th, will tell sales and advertising executives about your market. This 20th annual survey of buying power will give the following new and exclusive data on U. S. counties, on more than 1,000 cities and on the 138 metropolitan county areas: SAMPLE STATE The "SM" symbols mark original, exclusive estimates by SALES MANAGEIVIENT. COUNTIES CITIES Adams 17 Ashland 92 Arthur 17 Fort Blair Waynesboro Bleecker 19 Evanstown . . . POPULATION ESTIMATES 1/1/49 Total (in thousands) % of U.S.A. Families (in (thou sanfls) 29.5 25.0 5,530.5 4,305.6 U6.2 38.3 17.1 .0176 .0153 3.8372 2.9443 .0861 .0222 .0101 9.6 8.5 1,583.7 1.221.1, 41 12.2 5 RETAIL SALES— 1948 ESTIIVIATES Dollars (in (thousands) of U.S.A. FOUR STORE GROUPS (in thousands of dollars) Food General Mdse. 32.642 29,818 6,327,881 5,552,001 118,203^ 47,619 20,038 .0202 .0184 4.3323 3.7142 .0919 .0241 .0112 8,148 7.926 1,507,219 1,336,400 27,812 10,004 5,617 7,002 5,919 1,117,002 1,000,948 17,001 8,666 3,811 Drug Furn.HouseRadio 1,097 697 368,400 279, 111 4, 117 2,889 542 4,117 3,892 798,717 602,516 13, 802 5,999 3, 72' WHOLESALE EFFECTIVE BUYING INCOIVIE-1948 ESTIMATES Net Dollars (in thousands) of U.S.A. Per Capita Per Family SALES ADVERTISING CONTROLS of U.S.A. Potential Quality of Market Index 72,811 47,601 1,841,700 ,653,412 149, 61,004 29,816 .0261 .0201 4.6113 3.8172 ,0863 .0237 .0132 1,453 1,611 1,827 1,911 1,807 1,200 1,113 4,517 4.911 5,817 6,002 5,517 3,917 3,796 .0257 .0200 4.3121 3.6192 .0813 .0212 .0109 113 119 136 151 129 91 89 (Tables reduced from 7" width) The opportunity for Radio and TV Stations sales management's 1949 survey presents your local station with an exceptional opportunity for effective tie-in advertising close to the above data on your market. Your survey ad will not only keep your story before more than 17,000 advertiser and agency executives throughout the year, but it will give you authority to quote the survey's copyrighted figures in all your own printed media promotion. Closing date for reservations in the city-county section is February 18th and positions will be assigned on a first-come, firstserved basis. For complete details about sales management's 1949 survey of buying power write for our "Brief on the 1949 Survey." 386 Fourth Avenuer New York 16, K. Y. • 333 North Michigan Ave., Chicago 1, III. 15 Easttfe la 6uena. Santa Barbara, Calif. BROADCASTING • Telecasting January 17, 1949 • Page 49