Broadcasting (Jan - Mar 1949)

Page scan 000235 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000235
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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January 17, 1949 ROADimSTINC A Continuing Study of H/lajor Radio Markets Th* NawtwccJ^fPOf ladio and T«l«*iilen CASTING Study No. 9 jSaLtL yWlllt««tth.i»rlMlh/ii»|-'ltaM'il>.i'llii«l»lM||M>««i The 3 minutes that must pay for It all You can put on a symphony or a slug fest You can have millions sit back and have a good time. But those three minutes of commercial in that half hour must pay for it all. Your Hooper can be way up— and your sales way down. This agency keeps its eye on the ball -results! On this basis it has an excellent record in radio and television. Won't you invite us in to tell you more? The Joseph Katz Company BALTIMORE Advertising NEW YORK Member American Association of Adveriising Agencies