Broadcasting (Jan - Mar 1949)

Page scan 000246 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000246
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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(Continued from Baltimore 10) 1929 and the present management began operations the same year. The station went to 250 w fulltime in 1939, moving to 1400 kc in 1941. The FCC has granted a CP for a regional facility in the drawnout 680 kc litigation and the station is preparing to move into the new assignment as soon as possible. President of WCBM is John Elmer, well-known industry figure and president of NAB in 1937. He is still active in NAB affairs and has been on the board of Broadcast Music Inc. since its formation. George H. Roeder is general manager and program director of the station. Mr. ELMER WCBM is the Baltimore outlet for MBS network. Weed & Co. is national representative. Basic hourly rate is $200. The station emphasizes the city's port-derived aspects, and is identified on every station break as "WCBM, the Port of Baltimore." Musically it reaches the non-extremist listener, "pleasing the middle-minded person while not sloughing off either long-hair or cat." News policy stresses local events. Newsroom effort is geared to processing of national and international events for Baltimore listening, based on this theme: "The news of the world as it applies to our town." Several teams operate in news broadcasting. Outstanding is the Ian & I 10:30-11 p.m. broadcast by Ian Ross MacFarlane and Charles A. Roeder, brother of George. The half-hour is completely ad-libbed, being tape-recorded to handle a heavy volume of post-broadcast queries. The two newsmen talk over their respective news experiences of the day and kick around controversial and political topics too hot for formal programs. Both men travel widely and fly in wire spools from remote points. ^ ^ ^ WFBR; WFBR-FM 10 E. North Ave. Mulberry 1300 5000 w 1300 kc 20,000 w 101.9 mc PIONEER Baltimore station, WFBR took the air June 9, 1922, as WEAR. Call was changed to WFBR in 1924 when officers of the National Guard took over operation. Studios were moved to the Fifth Regiment Armory. In 1927 studios were moved to 711 St. Paul St. Facilities were purchased in 1931 by the present owners, Baltimore Radio Show Inc., the station opening its present studios in 1939. Among milestones was the June 14, 1922 speech by President Harding at Fort McHenry, claimed to be the first Presidential broadcast. In recent years WFBR has featured studio-audience programs with both eye and ear appeal, with 100,000 persons visiting the studios every year. Special events are featured. The station has had exclusive rights to the Maryland State Fair, Baltimore Food Show, Maryland Pharmaceutical Assn. events and Chesapeake Bay Fishing Fair Assn. annual fair. WFBR is the ABC outlet in Baltimore. Basic hourly rate is $375. John Blair & Co. is national representative. The present staff numbers 66, with R. S. Maslin as president and chairman of the board. Other officers are J. H. L. Trautfelter, vice president and treasurer, and acting manager since the death of Hope H. Barroll Jr.; L. 0. Groves, secretary; Robert S. Maslin Jr., assistant secretary and treasurer. Mr. MASLIN Engineering facilities are under direction of William Q. Ranft. AM transmitter is located at Waterview Ave., Westport, and FM transmitter at Edmonson Ave. extended. The FM transmitter went into operation last Nov. 28. * * * WITH; WITH-FM 7 E. Lexington St. Lexington 7808 250 w 1230 kc 20,000 w 104.3 mc Mr. TINSLEY an FM grant. WITH has applied for television. ^ ^ ^ WMAR-FM; WMAR-TV Sunpapers Bldg. Lexington 7700 20,000 w 97.9 mc 17,100 w Channel 2 ALL the facilities of the Sunpapers are available to newspaper's FM and TV outlets, directed by Ewell K Jett, radio vice president of A. S. Abell Co. A former FCC WITH'S policy since it went on the air March 1, 1941 has been music, news and sports, with no straight talking programs or stories. News is broadcast every hour on the hour 24 hours a day. Principal executives of the station, operated by Maryland Broadcasting Co., are Thomas G. Tinsley Jr., president, and Robert C. Embry, vice president. WITH takes its sports seriously. Mr. Embry is president of the Colts, pro football team, and Bullets, pro basketball team. Their games are broadcast play-by-play as well as the Orioles baseball games. Ted Husing handles football, aided by Bill Dyer, and Mr. Dyer does basketball and baseball. The station opened with a musical bang in 1941, ASCAP sending down a songwriter show. NAB was feuding with ASCAP at the time. The debut was extensively promoted by Joseph Katz Co. WITH has handled Miss Maryland contests and in 1942 staged the event at Camp Meade for the benefit of the soldiers. All types of music are carried, from swing to classical, along with outstanding public events. An experimental FM operation was started late in the war with call letters W3XMB. First Maryland FM license was granted the station in September 1946. The FM station, now WITH-FM, duplicates the AM program. Power was increased last September to 20,000 w. National representative is Headley-Reed. Basic hourly rate is $195. Under the same ownership is WLEE Richmond, Va., which has Mr. JETT Commissioner, Mr. Jett long was a Baltimore resident. He has brought to the office long experience in the engineering side of broadcasting. WMAR-TV celebrated its first anniversary last Oct. 27. Its newsreel operation uses seven cameramen, three director-writers, two film editors, two laboratory technicians and is an around-the-clock operation. Film documentaries carried on WMAR-TV have been taken by the CBS eastern TV network. A daily man-in-the-street program is telecast with the aid of the station's elaborate remote equipment. Ba^ic TV rate is $350 an hour. The station has over 50 TV sponsors. It carries the CBS network television services. Regular mail is said to come from points as far distant as Harrisburg, Pa., with (Continued on Baltimore H) WBMP BALTIMORE 750 KC. • NON-DIRECTIONAL • 1000 WATTS For Complete Coverage of AMERICA'S SIXTH LARGEST MARKET plus most of Maryland — plus parts of Delf aware, Pennsylvania, New Jersey & Vlrginid BUY:— RALPH POWERS, BARRY KAYE, HAPPY JOHNNY Represented Nationally by Jos. Hershey McGillivra Page 12 Baltimore • January 17, 1949 BROADCASTING • Telecasting