Broadcasting (Jan - Mar 1949)

Page scan 000249 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000249
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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the morning (8-12 a m] the af f ernoon [12 6 p m) and in total rated periods *October-November Hooper Ratings. This business of leading the pack is getting to be a habit at WFBR. And we're leading not only on the Hoopers, either. We're way out in front in audience interest — audience loyalty, too! Witness: recently one of our M.C.'s mentioned that he had some studio tickets available. He mentioned it just once— and Uncle Sam's harassed mailmen brought requests for 113,952 tickets. Add it up: all our firsts — audience loyalty — constant newspaper and car card advertising — a house organ, modern, handsome studios — and 100,000 people that see a broadcast in those studios every year — and your total has to be: AM WFBR FM THE J 000 Ptos ABC BASIC NETWORK • 5000 WATTS IN BALTIMORE, MD. REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY (BROADCASTING • Telecasting January 17, 1949 • Baltimore Page