Broadcasting (Jan - Mar 1949)

Page scan 000250 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000250
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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r BROA ST\NG . . . alway s the admtislHg leader Broadcasting CARRIES MORE RADIO LINEAGE ANNUALLY THAN ALL OTHER TRADE PUBLICATIONS Because BROADCASTING enjoys the highest degree of reader interest of any trade publication . . . Because time buyers have repeatedly made it their first choice for station advertising . . . Because its carefully-edited, painstakingly-prepared columns inspire confidence in the news it brings and the advertising it displays ... Because in its 17 momentous years of publication, it has relentlessly espoused the cause of free, competitive radio in the best interests of the art and industry and the free people it serves ... Broadcasting has consistently been the most effective, result-producing medium in the entire field. Page 16 Baltimore • January 17, 1949 BROADCASTING • Telecasting