Broadcasting (Jan - Mar 1949)

Page scan 000256 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000256
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SUBSCRIBE NOW! """t6B CAST INC J^eoe*^ ^^^^ 550 PAGE 1949 ^EKRBOOK FOR A LIMITED TIME ONLY If you are a BROADCASTING subscriber on February 28, you will receive as part of your subscription the new 550-page Yearbook free. It's your constant reference for all radio — AM, FM, TV— all year round. Qet. ,^ 52 1 % 1949 YEARBOOK FEATURES . . . complete analysis of 1948 radio advertising; AM, FM, TV directories, program trends; ratings of year's most popular shows; new audience measurement methods, plus 1000 radio references. MAIL COUPON TODAY! i5 CM oH 9=^ □ l < .! UJ < >•_< UJ Q S8 0) » 0) UJ ^ 1:; I" 5 ^ S > < Q Q t Z IT < U • YEARBOOK Special Page 66 • January 17, 1949 A/, Mr. Cronkite BOB PROVENCE has been appointed public service director of WKNA Charleston, W. Va. He rejoins station after serving for a year as public relations director of Elk Refining Co. JOEL CHASEMAN, WAAM(TV) Baltimore sports announcer, has been signed by Joseph Katz Co., Baltimore, to handle Loyola basketball games for Arrow Beer, same city, on WAAM(TV). WALTER CRONKITE, former United Press foreign correspondent, has been signed by nine midwest and southwest stations as permanent Washington correspondent. He will do a short daily news spot and two quarter -hour programs weekly for WOW Omaha; KSO Des Moines; KSCJ Sioux City; WMT Cedar Rapids, Iowa; KMBC and KPRM Kansas City, Mo.; KTUL Tulsa; KOMA Oklahoma City, and KWK St. Louis. KEITH ROBERTS, formerly of the Wisconsin State Journal, has joined the news staff of WKOW Madison, Wis. JACK MORAN has joined WMON Montgomery, W. Va., as sportscaster. He was formerly with WNOP Newport, R. I. CARL UHLARIK, news writer and publicity man, has joined news staif of KFAB Omaha, Neb. BILL NOONAN has joined news department of KXOK St. Louis. JULIAN PIBRCEFIELD has joined sports department of WCSI Columbus, Ind. ERNIE KOVACS, special events director of WTTM Trenton, N. J., is the father of a girl. JOHN K. CHAPEL, news chief at KROW Oakland-San Francisco, has been presented by the Shriners with a life membership certificate in Shrine Hospital for Crippled Children. Award was for his radio service to the hospital. DON DAHL, KDAL Duluth, Minn., sports director, is the father of a girl, Pamela. WNYC Vacancies TO FILL vacancies at WNYC, New York City's municipally owned station, the city's Civil Service Commission, at 299 Broadway, is accepting applications for two continuity writers, one radio dramatic assistant and one traffic assistant. Jobs pay $2,710 a year to start. A bachelor's degree and six months actual experience, or a high school diploma and two years actual experience, or the equivalent, is required. Applications may be made in person or by mail. Qualified applicants will be given examinations in about a month. BOOKS contribui'ed to United Hospital Fund by listeners to Phil Cook (r> on WCBS New York are presented to the fund's president, Roy E. Lar~ sen (I), president of Time, by G. Richard Swift (holding notebook), assistant general manager of WCBS. Mr. Cook's Thanksgiying-to-Christmas "Send a Book to Cook" campaign had netted a total of c87,721 books by Jan. 4. Watching the presentation is Catherine Heinz, librarian for fund. N. Y. CAB BAN Taxis Must Remove Radios ALL New York taxicabs were ordered to remove radios from their vehicles last week by the city Hack Bureau in an effort to reduce accidents. Harold de Wolfe, managing director of the League of Mutual Taxi Owners, which represents the bulk of individual cab owners, denied that radio playing by taxis was responsible for accidents. "If it were true that radio playing distracts a driver or causes accidents," he asserted, "then every radio in every automobile throughout the nation should be removed." Six months ago the Hack Bureau reported fewer than 200 radios remained in New York's 11,500 cabs. Before the war, 95% of New York's taxis had radios, said Mr. de Wolfe. New York's police have campaigned in recent years to have all radios removed from cabs, citing a 1934 regulation requiring sets to be operated from the passenger seat only. The law also makes it illegal for a cab operator to go into the back of the cab to turn it off. OU RADIO MEET National Commiftee Named PLANS for the Annual Radio Conference of the U. of Oklahoma, to be held March 3-5, moved ahead last week as the new national com-i mittee was partially named. Function of the committee is to advise on policy and to assist in the selections of topics and speakers, according to Sherman P. Lawton, 0. U. director of the meeting. Members of the committee to date include: George Biggars, WLS Chicago; Para Lee Brock, WNOX Knoxville; Rowland Broiles, Row land Broiles Advertising, Fort Worth, Tex.; Robert Enoch, KTOK Oklahoma City; Ray K. Glenn, Glenn Advertising, Los Angeles: Leslie S. Hauger, Watts-Payne Advertising, Tulsa; George Jennings, Board of Education, Chicago ; ' J. Soulard Johnson, WBBM Chicago; Harold W. Kent, Kamehameha Schools, Honolulu; Ben Ludy, WIBW Topeka; Monty Mann, Tracy-Locke Co., Dallas; Robert Richards, NAB, Washington; Ro' ert Saudek, ABC, New York; P Sugg, WKY Oklahoma City; John W. Tinnea, KWK St. Louis, aijd Herbert True, Carter Advertisin: Kansas City. COMPLETE SCHEDULE SIMULTANEOUS SERVICE o REPRESENTED NATIONALLY ^ BY EDWARD PETRY & CO. AFFILIATE BROADCASTING • Telecasting