Broadcasting (Jan - Mar 1949)

U.S. PAYROLL Dept. of Commerce Total Over $20 Billion $7.00. Separate state bulletins are available and range in price from 5c to 30c. They may be purchased from the Superintendent of Documents, U. S. Government Printing Office, Washington, or any Dept. of Commerce field office. The report points out that only the first quarter of 1947 is covered and the figures listed include only those covered by old-age and survivors insurance. On a state-by-state basis the figures for mid-March 1947 employment and total payroll for the January-March 1947 period are as follows: IN MARCH of 1947, 34,494,168 people were employed in the United States. Their taxable income during the January-March 1947 period was $20,607,734,000. These figures have just been released by the Dept. of Commerce in a report headed "Business Establish ★ nents. Employment and Taxable Pay Rolls, Under Old-Age and Survivors Insurance Program." The report, made up of four tables, presents statistics on reporting units for March 1947 employment and January-March 1947 taxable wages covered under the Old Age and Survivors Insurance Program. Classifications are broken down into 168 separate industries under nine major headings. Major break downs are: Agriculture, Foresty and Fishing; Mining; Contract Construction ; Manufacturing; Public Utilities; Wholesale Trade; Retail Trade; Finance, Insurance & Real Estate, and Service Industries. Unit Breakdowns The number of reporting units are shown with breakdowns covering seven different sized establishments ranging from 0-3 employes to 500 or more employes. Data on the county level also is available with Table 3 covering 415 selected large counties and Table 4 giving information on smaller counties. . Price for Part 1 is 40c and it includes state summaries. Part 2 which consists of 50 separate bound bulletins, one for each state and one for Alaska and Hawaii, is TRANSIT RATES Issued by KXOK-FM RATE CARDS for transitcasting have begun to make their appearance on the American advertising scene. Card No. 1 issued Jan. 1 by KXOK-FM St. Louis offers Class A time from $18 for one time to $13 on a frequency discount for 260 times. Class A announcements, aired on the radio-equipped vehicles, are limited to 50 words or 25 seconds. Class A time is 6:30-8:30 a.m. and 4-6:30 p.m. Monday through Friday. Class B rates begin at $9.50 for one time to $7 for 260 times. This time period is from 6 to 6:30 a.m. and 8:30 a.m. to 4 p.m. Monday through Friday and 6 a.m. to 6:30 p.m. Saturday and Sunday. The Class C time, from 6:30 p.m. to 6 a.m. Sunday through Saturday, costs $7 one time and $5.50 for 260 times. Other rates are: Two-minute news and sports summaries, with a maximum of 50 words of commercial copy plus sponsor iden■:ification in introductions, in the Class A bracket cost $23.50 one time, $17.50, 260 times; in Class B, $12.50 and $9.50, and Class C, $9 and $6.75. A maximum of 50 words of commercial copy is also allowed with service features such as time, temperature, weather, scores and other features. For one time the rates are: Class A, $19.75; Class B, $10.50, and Class C, {7.75. Taxable Employment Pay Rolls Mid-March Jan. -March State 1947 1947 ($000) Alabama 484,261 225,902 AJaska 15,716 11,204 Arizona 112,380 63,556 Arkansas 199,420 83,461 California 2,340,333 1,623,396 Colorado 239,233 128,456 Connecticut 682,628 434,737 Delaware 87,767 58,673 D. C. 214, 463 127,200 Florida 507,843 256,740 Georgia 590,397 269,709 Hawaii . _ 84,399 54,343 Idaho 80,324 42,841 Illinois 2,624,340 1,690,291 Indiana 991,101 587,564 Iowa 420,213 210,189 Kansas 289,136 146,246 Kentucky 420,287 214,156 Louisiana 407,889 204,411 Maine 204,754 104,639 Maryland 535,176 303,226 Massachusetts 1,425,192 848,537 Michigan 1,769,739 1,186,302 Minnesota 571,749 315,717 Mississippi l 220,909 86,720 Missouri 901,012 487,253 Montana 86,723 46,057 Nebraska 200,548 97,363 Nevada _ 36,805 23,624 N. Hampshire 141,401 72,971 New Jersey 1,362,348 891,319 New Mexico 79,506 40,014 New York 4,590,015 3,109,156 North Carolina 681,047 313,540 North Dakota 55,066 24,818 Ohio 2,218,359 1,393,531 Oklahoma 318,780 168,687 Oregon 314,015 202,736 Pennsylvania 2,903,465 1,732,974 Rhode Island 257,323 146,680 South Carolina 336,331 149,131 South Dakota 67,606 30,060 Tennessee 561,633 274,450 Texas 1,347,276 685,228 Utah 113,334 63,744 Vermont 75,974 38,380 Virginia 554,251 271,484 Washington 485,040 306,563 West Virginia 416,620 251,787 Wisconsin 791,486 456,013 Wyoming 44,363 25,472 Stockton Ad Club HERB FERGUSON, manager of KXOB Stockton, Calif., has been elected president of the Stockton Advertising Club. Other radio men named to offices were Jimmy Fox, KWG Stockton salesman, treasurer, and Keith Pinion, KXOB account executive, member of the board. The new officers will be installed Jan. 29 during a dinner dance meeting. ommetcia -A Mr. Goodfellow lillliil HERMAN M. PARIS has been appointed general sales manager of WWDC Washington, and HELEN K. MOBBERLY becomes commercial manager of WWDC-FM. WMGM New York has appointed Radio Representatives Inc., New York, to handle national sales. JOSEPH GOODFELLOW, former resident manager and vice president of KSJB Jamestown, N. D., appointed account executive at WHLI and WHLI-PM Hempstead, L. I. Mr. Goodfellow has also been with KIOA Des Moines as account executive. GEORGE FOLTS, formerly of WSRS Cleveland, Ohio, has joined sales staff of WRRN Warren, Ohio. KSJO and KSJO-FM San Jose, Calif., has appointed the Friedenberg Agency, New York, as its eastern representative. FTC VS. HERB Radio Advertiser Charged A COMPLAINT alleging false and misleading advertising of Vim Herb, medicinal preparation, has been issued against Herb Products Co., Anderson, S. C, by the Federal Trade Commission. The representations, according to the complaint, are contained in written and broadcast advertisements disseminated by A. P. Durham, trading under the above firm name. Stations over which advertisements were aired include WORD Spartanburg, WAIM Anderson, WFBC Greenville (all S. C), and WRLC Toccoa, WRDW Augusta, Ga. GEORGE E. INGHRAM, former vicepresident and general manager of WMAW Milwaukee, Wis., has been appointed sales manager of WISN, AM and FM Milwaukee. PETER ROBECK, merchandising manager for KNX Hollywood and Columbia Pacific NetworJc for three years, has been appointed KTTV (TV) Los Angeles sales manager. VERN PHILIPS has joined WCSI Columbus, Ind., as salesman. BUD FREIERT has been appointed sales representative at WAAM Baltimore. He held same position at WFBR Baltimore for seven and a half years, before assuming his new post. FRED L. VANCE and TOM FRAND SEN have joined KMPC Hollywood as account executives. Mr. Vance was commercial traffic manager with WEEK Peoria, 111., for two years; Mr. Prandsen until recently was with Tower Productions, Los Angeles radio and television packagers. WEXL and WEXL-FM Royal Oak, Mich., has announced appointment of Friedenberg Agency, New York, as its representative. WIDE Biddeford, Me., has also appointed Friedenberg as its national representative. TED COOPER has joined KHAS Hastings, Neb., advertising sales department as time salesman. He has been in radio since 1938. IRVING HACKMEYER and WALTER KINGSLEY, WCOP Boston sales staff, are the fathers of boys, Michael Alan and Samuel John, respectively. WOL Honored MBS' WOL Washington has been cited by the Commissioners' Traffic Advisory Board, District of Columbia, as a primary factor in helping the Nation's Capital achieve the lowest traffic fatality toll in its history. The board voted a special resolution, during its Jan. 3 session, commending WOL. soon WHBQ«56 Million ins More, listeners I FIRST ON YOUR RADIO Your Mutual Station in Memphis Tenn. W. H. Beecue NOTICE: Contracts made NOW at present rates receive full year's protection Represented by The Walker Company aBROADCASTING • Telecasting January 17, 1949 • Page 67