Broadcasting (Jan - Mar 1949)

Agencies (Continued from page 8) DAVID D. BROWN, former account executive with Foote, Cone & Belding, Chicago, heads new Chicago office of Kastor, Farrell, Chesley & Clifford, New York, at 333 N. Michigan Ave. RUTH ANDERSON, formerly of DancerFitzgerald-Sample, Chicago, is his assistant. RILEY JACKSON joins Mogge-Privett, Los Angeles, as radio and television director. Mr. Jackson was at one time producer of Quiz Kids for Wade Adv., Chicago, and television director of WARD New York. JOHN H. BERLING will retire March 31, as media director of Russel M. Seeds agency, Chicago, after 32 years with the firm. Mr. Berling plans to open his own agency, Berling Adv., in Indianapolis, late in the summer. MARCIA HACKERT of Young & Rubicam, Hollywood, radio commercial department announced her engagement to Byron Griffith. E. C. SCHMIDT joins Caples Co., Los Angeles, as advertising and public relations counsel. He was formerly executive assistant with Union Pacific Railroad, Omaha. WALTER C. HUGHES Jr., formerly copy chief for Madison Adv., Beverly Hills, Calif., joins Jordan Co., Los Angeles, in same capacity. STUART BART INC. New York advertising firm, is to be known as Stuart Bart & Getschall, according to an announcement made by Mr. Bart of the inclusion of the name of his associate, BUDD GETSCHALL, in the agency's title. Company celebrates its tenth anniversary this year. MILT ROSEN joins Dean Simmons Adv., Los Angeles, as account executive. JEREMIAH B. LIGHTER, formerly with G. M. Basford Co., New York, joins Federal Adv., New York. FLOYD VANDWART, formerly with Newell-Emmett Co., New York, joins copy staff of Cecil & Presbrey, New York. OEORGE KIRBY CULVER, formerly with Geyer, Newell & Ganger, New York, joins McCann-Erickson, New York, as assistant account executive on the Puerto Rican Rum account. DOROTHY KENNEDY, formerly with Kudner agency, joins New York copy staff of Maxon Inc., to work on agency's food accounts. IRA SHERMAN joins public relations department of William H. Weintraub Adv., New York. ROLLO HORWITZ Adv., St. Louis, announces change in name to McMahanHorwitz Co. Agency's address, staff and services remain the same. LEIE TURCHIM, timebuyer for Dean Simmons Adv., Los Angeles, is the mother of a boy. LEONARD M. SIVE & Assoc., Cincinnati, announces change in name to Sive & Rosenfield. Change occurred in order to give public recognition to fact that Mr. Rosenfield is full partner in agency. SERVICE DIRECTORY Custom-Built Equipment U. S. RECORDING CO. mi Vermont Ave., Wath. 5, D. C. STerling 3«26 TOWER SALES & ERECTING CO. Radio Towers Erection, lighting, painting & Ground Systems 6100 N. E. Columbia Blvd. Portland 11, Oregon C. H. Fisher, Agent Phone TR 7303 REPRODUCER REPAIRING SERVICE ALL MAKES-SPECIALISTS 9A & 9B NOW-48 HOUR SERVICE BROADCAST SERVICE CO. 334 ARCADE BLDG. ST. LOUIS 1, MO. Electrical Tower Service Corp AM-FM-TV Bases — Ground systems — Iraasmission lines, painting, erection, dismantling 524 Hillcreit Terrace, Crcve Coeur, 111. Phone 3-9846 — Peoria, 111. Philip Merryman & Associates • Heatherdell Road • ARDSLEY, N. Y. • Dobbs Ferry 3-2373 RADIO CONSULTANTS * VACANCY YOUR FIRM'S NAME in this "vacancy" will be seen by 15,500 readersstation owners and managers, chief engineers and technicians— applicants for AM, FM, Television and facsimile facilities. Write or wire . . , BROADCASTING i MR. FETZER dedicates new WKZO Radio City studios. WKZO STUDIOS Dedicated by John Fetzer OPENING of WKZO Kalamazoo's new studios took place Jan. 1 when John E. Fetzer, president and general manager of Fetzer Broadcasting Co., dedicated the newly completed Radio City on an hour broadcast. Officials and stars of CBS, with which the station is affiliated, participated. Program traced the growth of Kalamazoo and WKZO from the latter's start 18 years ago to the present. CBS greetings came from President Frank Stanton, Donald W. Thornburgh, CBS vice president and KNX Los Angeles general manager, and such personalities as Edward R. Murrow, Lowell Thomas, Amos 'n' Andy, Marie Wilson and Jack Benny. SALES HIGH WTMJ-TV Sets New Record PERIOD between Christmas and New Year's was the biggest spot week for WTMJ-TV Milwaukee since station began commeircial operations in December 1947. Plankinton Packing Co. signed a contract for spots for 39 weeks through Cramer-Krasselt Agency, Milwaukee. Contracts for 26 weeks were signed by Trubilt Trailer Co. and the Milwaukee Co., investment securities concern, through MacDonald Cook agency. South Bend, and Cramer-Krasselt, respectively. Thirteen-week contracts have been started for: John P. Hanser Soap Co.; Waukesha Roxo, soft drinks; W. P. Hammond & Son, pest exterminators; Mrs. Drenk's Foods Inc.; Howard B. Stark Candy Co., Snirkle Bars, and Mammy's Foods Inc., restaurant (all Stone-O'Halloran agency) ; John Graf Co., soft drinks, and Pate Oil Co. (Al Herr agency) ; Independent Milwaukee Brewery (Allen Reiselbach agency) ; and United Coal & Dock Co., Wisconsin Telephone Co., and YorkWagner, ice cube makers (no agencies involved). Feature of Week (Continued from page 16) represented the Sunflower state in the Miss America Pageant at Atlantic City last September and finished fifth in national competition. WHB sponsored her appearance which resulted in her selection as "Miss Bathing Suit of 1948." Her first appearance on the famous WHB swing was made this month [Broadcasting, Jan. 10] in advertisements. Just in case anyone is interested — and what red-blooded man isn't? — the vital statistics are: 18 years old; weight, 117 pounds; 5' 5" tall; bust, ZIV2"; waist, 231/2" hips, 351/2"; thigh, 19"; ankle, 8". S. CASSN, Station Executives Meet TALKS by two NAB executives and two visiting station executives featured the South Carolina Broadcasters Assn.'s first annual membership meeting last Thursday and Friday at Hotel Wade Hampton, Columbia. Speakers included: J. Leonard Reinsch, managing director of the Cox stations (WSB Atlanta, WIOD Miami and WHIO Dayton) ; Irving Abeloff, manager of WLEE Richmond; A. D. Willard, NAB executive vice president, and Miss Lee Hart, retail coordinator of the NAB Dept. of Broadcast Advertising. WIS WCOS WKIX and WNOK, all in Columbia, were hosts at the meeting. Presiding at the sessions was G. Richard Shafto, WIS general manager. Election of officers for 1949 was scheduled for the Friday session. ADVERTISING Most Important PR Tool "ADVERTISING is tiie most important tool in the public relations kit-bag," C. C. Carr, director of advertising and public relation for Aluminum Co. of America, said Jan. 4 in Seattle. Speaking to the Advertising and Sales Club therej, he urged the need for acceptance of public relations thinking at the top levels of American business management. | Mr. Carr, who is currently touring the Pacific Northwest and demonstrating films on the value of advertising to regional representatives of Alcoa, emphasized that ad men have a two-fold challenge: To secure acceptance of their own professional services, and to sell free enterprise. Page 68 • January 17, 1949 BROADCASTING