Broadcasting (Jan - Mar 1949)

Page scan 000259 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000259
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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CONSULTING RADIO ENGINEERS JANSKY & BAILEY Executive Offices National Press Building Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. ADams 2414 Member AFCCE* Commercial Radio Equip Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLD6. Dl. 1319 WASHINGTON, D. C. PORTER BLDG. LO. 8B31 KANSAS CITY, MO. JOHN J. KEEL WARNER BLDG., WASHINGTON, D. C. 13lh & E Sti., N. W. NAtional 6513 ROTHROCK & BAIREY SUITE 604, 1757 K ST., N. W. National 0196 WASHINGTON 6. D .C. Dixie B. McKey & Assoc. 1820 Jefferson Place, N. W. Washington 6, D. C. REpubllc 7236 KEAR & KENNEDY 1703KST.,N.W. STERLING 7932 WASHINGTON, D. C. GILLE BROS. 1108 Lillian Way GLodstone 6178 HOLLYWOOD, CALIFORNIA NATHAN WILLIAMS Allocation & Field Engineering 20 Algoma Blvd. Ph. Blackhawk 22 Oshkesh, Wise. SILLIMAN & BARCLAY SPECIALIZING IN ANTENNA PROBLEMS 1011 New Hampshire Ave. RE. 6446 Washington, D. C. McNARY & WRATHALL RADIO ENGINEERS 906 Natl. Press BIdg. 1407 Pacific Ave. Washington 4, D.C. Santa Cruz, Cal. Member AFCCE* A. D. RING & CO. 26 Years' Experlanee in Radio Engineering MUNSEY BLDG. REPUBLIC 2347 WASHINGTON 4, D. C. Member AFCCE* Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 8215 WASHINGTON 4, D. C. Member AFCCE* Worthington C. Lent Consulting Engineers OFFICE & LABORATORIES 4813 Bethesda Ave., Bethesda 14, Md. OLiver 8200 WELDON & CARR WASHINGTON, D. C. 1605 Connecticut Ave. Ml. 4151 DALLAS, TEXAS 1728 Wood St. Riverside 361 1 A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VIUAGE DALLAS 5, TEXAS JUSTIN 8-6108 William E. Benns, Jr. & ASSOCIATES 3738 Kanavyha St., N. W. ORdwoy 8071 Washington, D. C. PREISMAN & BISER AM, FM, Television Allocation, Station Design Management Training Associates 3308 14lh St., N. W. Washington 10, D. C. ADoms 7299 LYNNE C. SMEBY 820 13th St., N. W. EX. 8073 Washington 5, D. C. 3BRO ADCASTING • Telccastine 40 years of professional background PAUL GODLEY CO. Upper Montclair, N. J. MOntclair 3-3000 Little Falls 4-1000 Labs: Great Notch, N. j. There is no substitute for experience GLENN D. GILLETT AND ASSOCIATES 982 NATL. PRESS BLDG. NA. 3373 WASHINGTON, D. C. Member AFCCE* FRANK H. MclNTOSH 710 14th St., N. W.-Mctropoliton 4477 WASHINGTON, D.C. HERBERT L. WILSON 1025 CONNECTICUT AVE., N.W. WASHINGTON 6, D. C. NA. 7161 E. C. PAGE CONSULTING RADIO ENGINEERS BOND BLDG. EXECUTIVE 5670 WASHINGTON 5, D. C. Member AFCCE* WILLIAM L. FOSS, Inc. Formerly Colton & Fots, Inc. 927 15th St., N. W. REpublic 3883 WASHINGTON, D. C. H. V. ANDERSON AND ASSOCIATES Consulting Radio Engineers 134 Clarence St., Phone 7-277 Lake Charles, La. Of. J^iUer CONSULTING RADIO ENGINEERS 4125 Monroe Street TOLEDO 6, OHIO Telephones— Kingswood 7631, 9541 George P. Adair Radio Engineering Consultant Executive 5851 1833 M STREET, N. W. Executive 1230 WASHINGTON 6, D. C. GEORGE C. DAVIS S01-514 Munsey BIdg.-STcrling 0111 Washington 4, D. C. RAYMOND M. WILMOTTE PAUL A. deMARS ASSOCIATE 1469 CHURCH ST., N.W. DE. 1234 WASHINGTON 5, D. C. RUSSELL P. MAY 1422 F St., N. W. Kellogg BIdg. Washington, D. C. REpublic 3984 Member AFCCE* ANDREW CORPORATION CONSULTING RADIO ENGINEERS 363 E. 75th St. TRiangle 4400 CHICAGO 19, ILLINOIS CHAMBERS & GARRISON 1519 Connecticut Avenue WASHINGTON 6, D. C. MICHIGAN 2261 JOHN CREUTZ 319 BOND BLDG. REPUBLIC 2151 WASHINGTON, D. C. GUY C. HUTCHESON 1100 W. ABRAMST PHONE 1218 ARLINGTON, TEXAS SAXON & WINSTON Dallas 2222 N. Fitzhugh Tre 7-27S6 Longview P. O. Box 1866 4331 LEE E. BAKER Consulting Radio Engineer FRITZ BAUER, Associate 826-28 Landers BIdg.-Ph. 3621 SPRINGFIELD, MISSOURI January 17, 1949 • Page 69