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IN IOWA, RADIOS
WAKE UP THE ROOSTERS!
60.2%) of Iowa women and 57.9% of Iowa men listen to the radio before 8 a.m. on weekday mornings!
Source: The 1948 Iowa Radio Audience Survey .
Before 7 a.m., an impressive 35.6% of the women in Iowa, and 37.1% of the men, tune in their radios. Even before 6:30 a.m., 16.4% of the women and 18.7% of the men are up — and listening!
This Iowa habit of early-rising and earlylistening is only one of many interesting facts discussed in the Iowa Radio Audience Survey's Eleventh Annual Study. All the facts confirm the Survey's policy of keeping standard information up-to-date and of **bringing to light new information not previously gathered."
Send for your complimentary copy of this vital Survey today. Ask us or Free & Peters.
^ The 1948 Iowa Radio Audience Survey is a "must" for every advertising, sales, or marketing man who is interested in the Iowa sales-potential.
The 1948 Edition is the eleventh annual study of radio listening habits in Iowa. It was conducted by Dr. F. L. Whan of Wichita University and his staff, is based on personal interviews of 9,224 Iowa families, scientifically selected from the city, town, village and farm audience.
As a service to. the sales, advertising, and research professions, WHO will gladly send a copy of the 1948 Survey to anyone interested in the subjects covered.
+ for Iowa PLUS *
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Col. B. J. Palmer, President P. A. Loyet, Resident Manager
FREE & PETERS, INC., National Representatives