Broadcasting (Jan - Mar 1949)

Page scan 000303 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000303
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Always good for a laugh! This is a "bread and butter" shot for a professional photographer. Newspapers and magazines always buy them . . . because they're always good for a laugh. We know another item that's always good for a laugh. That's the coverage figures some high-wattage stations get out. According to some we've seen, only two-headed idiots listen to any station but theirs! What a joke! What an expensive joke for buyers who fall for it! We don't claim everybody in Baltimore listens to W-I-T-H all the time. But we do claim this: JV-I-T-H delivers more listenersper-dollar than any other station in town! It costs you less ... to sell more ... on W-I-T-H ! W-I-T-H is the big independent with the BIG audience! So if you're looking for low-cost sales in the nation's 6th largest market, get in touch with your HeadleyReed man today. WIT AM Baltimore Maryland Tom Tinsley, President • Represented by Headley-Reed BROADCASTING • Telecasting January 24, 1949 • Page 33