Broadcasting (Jan - Mar 1949)

Page scan 000305 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000305
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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HOW TO MEASURE A NETWORK As radio has grown, so have the techniques of measuring a network's advertising ejfficiency ... And with each refinement of survey technique, NBC's No. 1 position in radio becomes more impressive: More \o\a\ audience— 3. weekly total of 3,700,000 more radio families in the evening than any other network, 2,900,000 more in the daytime, bmb -adjusted to date More overage audience— On a national basis, the average sponsored evening program on NBC attracts a 44% larger audience than on any other network. In the daytime, NBC's audience advantage is 22%. us hooi-eratings More popular programs — In spite of numerous program shifts throughout the years, NBC continues to have the largest number of the most popular programs on the air. The present score — IF, of the first 2f;. Program Hooperatings — December 115-21 More advertising c/o//ors— Advertisers in 1948 spent over seven million dollars more for facilities on NBC than on any other network. Based on PIB More advertising efficiency— Using both time and talent costs, NBC delivers 1 1 % more homes per dollar than any other network in the daytime and 10% more in the evening, u s hooperatings Such are the proportions of... NBC.„AmBrieai No J Network The National Broadcasting Company— a service of Radio Corporation of America