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THE SUNPAPERS STATIONS
.THE A. S. ABELL COMPANY
BALTIMORE 3, MARYLAND
In Maryland it's WMAR-TV for Public Service
On Christmas Eve, WMAR-TV telecast the services from historic St. Paul's Church in Baltimore, Maryland. This impressive program was fed by WMAR-TV to the Columbia Broadcasting System television network.
The following editorial concerning the telecast was printed in the church pubHcation, Parish Notes, following the program. It is reprinted here with the permission of the Rev. Harry Lee DoU, rector of the church.
THE TELECAST
The whole Parish is certainly most grateful to the staff of WMAR for the opportunity of televising the Midnite Service on Christmas Eve. Those who were present at the service were conscious only of the cameras as they came in, and of the light on the Chancel. They could not know of the painstaking work which the men on the staff had done in order that the complicated arrangements for television should not intrude in the service. The reports that have come to us tell of excellent reception of a dignified and exceedingly reverent service.
The idea of televising the Communion Service was a little starthng at first thought. After all, television is a brand new method of commvmication. We are most conscious, perhaps, that every corner barroom and tavern has its television, and there was the immediate
thought of the incongruity of the Communion Service in an irreverent atmosphere. At the same time there comes the unmediate thought that Christ Himself if He were here in the flesh would go everywhere that man congregated, seeking His own. So it is hoped that in many barrooms and taverns the service at St. Paxil's was seen and heard.
One Vestryman simimed it up conclusively to my mind when he said, "What is the use of our spending so much money on this Friday night broadcast of 'Great Scenes from Great Plays' trying to reach the unchvirched people of the land if we are going to pass up this opportunity of showing them what we have?"
We can never know what good this service did. It is too intangible a thing. We only know that it was offered to God for His use.
Represented by
THE KATZ AGENCY, INC.
NEW YORK • DETROIT • KANSAS CITY • SAN FRANCISCO CHICAGO • ATLANTA • DALLAS * LOS ANGELES
TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM
BROADCASTING • Telecasting
January 24, 1949 • Page 39