Broadcasting (Jan - Mar 1949)

J^toduction R ON TUTEN has been appointed program director of WJHP Jacksonville, Fla. PAT ELLIOT has joined WLEA Hornell, N. Y., as woman's program director. She will conduct daily, Woman's World, program. BOB HILL, formerly production and program manager of Base Broadcasting Co., Scott Field, 111., has joined KSGM Ste. Genevieve, Mo., as staff announcer and special promotions manager. FAY CLARK has been appointed head of Women Broadcasters of United Nations. Miss Clark is with WBIS Bristol, Conn. ETHEL I. PARKER, who lost her sight 29 years ago and who for past €ight years has served as commentator on WLAW Lawrence, Mass., weekly program. News and Notes for the Blind, has been awarded a certificate of outstanding merit by the American Foundation for the Blind for rehabilitating the blind with her training program. RAY STARR, formerly of KQV Pittsburgh, has been appointed program director at WAYX Waterloo, Iowa, in '49 it's 50 for Central California KFRE FRESNO'S FIFTY lore than o million people, over o billion dollars in retail sales. That's the big, lucrative Centrol California market you'll cover on KFRE come February, 1949. More than a million — over a billion. It's a sweet story. Ask Avery-Knodel, Inc., representatives. 50.000wAi!l40 Page 66 • January 31, 1949 where he has worked as publicity director since June. CHARLIE LYNCH has joined WKZO Kalamazoo, Mich., as staff announcer. Other staff additions include ESTHER STULBERG as music librarian. DICK HARVEY, formerly with WSAP Portsmouth, Va., has joined WVEC Hampton, Va., as m.c. of station's 1050 Club. PAT DOYLE, formerly assistant traffic manager of WWDC Washington, has been appointed continuity editor. BOB BRAND, former assistant music librarian, has been promoted to assistant traffic post. JIMMY HINSON has joined announcing staff of WGCD Chester, S. C. He was formerly with WRON Ronceverte, W. Va. PHYLLIS KNIGHT, formerly with WDWS Champaign, 111., has joined WLBH Mattoon, 111., as woman's director and continuity chief. WALTER MITCHELL, winner of the Drew Pearson "I Speak for Democracy Award," has joined continuity department of WRBL Columbus, Ga. LAN SINGER has joined WMID Atlantic City, N. J., as program director. RALEIGH POWELL Jr. and FRITZ GIBSON Jr. have joined announcing staff of WTYC Rock Hill, S. C. Mr. Powell was formerly with WDEC Americus, Ga., and Mr. Gibson was formerly with WAIM and WCAC-FM Anderson, Ga. MICHAEL KECKI, announcer, actor and director of Polish programs, has signed to do a daily two-hour recorded and transcribed Polish program on WLIB New York. News, drama, comedy, and special features in the Polish language will be presented. HOWARD FLYNN, for past three years on KMPC Hollywood news and announcing staff, has been appointed chief announcer for station. A. E. JOSCELYN, director of operations for Columbia Pacific Network, has been appointed radio chairman for 1949 American Red Cross fund campaign in Los Angeles. DANIEL E. ANDERSON has been appointed station relations director of Broadcasters' Guild Inc., Hollywood. Firm also announced appointment of PR Inc., Beverly Hills, Calif., to handle all public relations and sales promotion for the Guild. PAUL G. FUENTES has joined art staff of KFI-TV Los Angeles. He was formerly with Ad-Art Co., Los Angeles. BILL DILLNER, producer-m.c. of Midnight Flyers, has left the all-night record request show at WEDC Chicago. ISOBELLE JOB of KFI Los Angeles, and Will iam A. Mitchell have announced their marriage. TRANSITCASTS 'Prospect' List Growing TWO MORE major markets, Des Moines, Iowa, and Tacoma, Wash., have joined the rapidly growing ranks of cities where transitcasting is offered regularly to riders of public vehicles, Frank E. Pellegrin, national sales director of Transit Radio Inc., revealed last Tuesday. In addition 12 to 15 other important markets are now on the "hot list," Mr. Pellegrin disclosed at a luncheon of the Washington, D.-C, Advertising Club. Among the prospects is greater New York, where an estimated 114 million rides are taken on 5,622 public vehicles each month. Only technical difficulties, Mr. Pellegrin said, are delaying installation of FM receivers in public vehicles of the great metropolitan area. Transit officials there were described as being "keen" for the new medium and anxious to get installations underway. Bill Ensign, New York sales representative of Transit Radio Inc., which maintains its home office in Cincinnati, expressed the opinion that two or possibly three stations might be required to furnish broadcasts to all the transit vehicles operating in the Greater New York area. Two Added Cooperating stations in the two latest markets to be placed under contracts are KCBC Des Moines and KTNT Tacoma. Approximately 4,200,000 rides are taken monthly on the 300 plus vehicles of the transit firm in Des Moines and nearly 2,500,000 rides each month on the 136 busses of the line in Tacoma. Contracts for transitcasting have now been signed to provide the service in 10 of the nation's large markets. These contracts ultimately will insure approximately 103,700,000 musically-soothed rides in more than 4,600 public vehicles. Furthermore, there is not a major market in the nation in which negotiations have not at least been started, Mr. Pellegrin told ad club members. Mr. Pellegrin termed the more FRANK A. D. ANDREW, president of Andrew Radio Corp., manufacturers of Andrea "Sharp-Focus" television receivers, inspects a section of one of his forthcoming sets. than 90% acceptance of transit FM in cities where it has been tested "an astounding fact," which could not be rivaled by anything in the annals of advertising. Bus drivers were identified by Mr. Pellegrin as transitcasting's "best boosters." Their fondness of the medium, he said, stemmed from improved dispositions and cooperativeness of riders. MUSIC ON TAPE St. Paul Co. Makes Machine A MACHINE for the mass production of recorded music on sound tape has been developed by Minnesota Mining and Manufacturing Co., St. Paul, it was announced Thursday by W. L. McKnight, president of the firm. Mr. McKnight called the machine a revolutionary new development in sound recording and described it as the first machine for the purpose to be perfected. From a master tape transcription, it can reproduce 48 hours of recorded music on tape in one hour. These pre-recorded reels of tape will be designed to compete with disc records for use in homes, broadcasting stations, schools and theatres, it was said.