Broadcasting (Jan - Mar 1949)

Page scan 000437 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000437
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Ag( lencies (Continued from page 8) CHARLES H. FERGUSON, BBDO, San Francisco, appointed chairman of business committee of Advertising Assn. of the West. ROSWELL COCHRAN, McCann-Erickson, San Francisco, appointed head of public activities committee, and GEORGE KLEISER Sr., Foster & Kleiser, named to board of trustees. MARILYN S. EBNER, formerly assistant production manager of J. Walter Thompson Co., San Francisco, joins service department of Foote, Cone & Belding, same city. E. Y. IVfcNAMARA, former St. Louis and Jefferson City, Mo., newspaperman, joins public relations staff of Kelly, Zahrndt & Kelly, St. Louis. HARRY LERNER resigns from Clem Whitaker public relations firm, San I Francisco, to open his own public relations, campaigns and advertising office i|in same city. >f ■ ROD MacDONALD, formerly media director and account executive with Botsford, Constantine & Gardner, San Francisco, joins Robert B. Young Adv., same city, as account executive. j TOM A. ROSS, formerly account executive with Lockwood-Shackelford Adv., I Los Angeles, joins Irwin-McHugh Adv., that city, in same capacity. JOHN ROBB, formerly with NBC and ABC, New York, joins Mayers Co., Los Angeles, as director of merchandising. i DON C. JOHNSON, formerly with McCarty Co., Los Angeles, joins BBDO, I same city, as account executive. WALTER JENSEN, formerly wtih Packard & Packard Adv., Los Angeles, as account executive, joins Barton A. Stebbins Adv., that city, in same capacity. SALLY WARD, formerly in production department Young & Rubicam, San Francisco, joins John G'Rourke & Assocs., same city. JAMES KING, assistant producer of CBS G. E. House Party for Young & [ Rubicam, Hollywood, announces his engagement to Helen Oakey. ; RICHARD G. ROTHLIN, traffic manager for Young & Rubicam, San FranI Cisco, promoted to assistant account executive. ZONABELLE SAMSON, formerly with Honig-Cooper Co., San Francisco, ap• pointed radio timebuyer for Blow Co., same city. I FOOTE, CONE & BELDING, Hollyood, moves to new offices at 6233 Holly' wood Blvd. E ( |1 RHOADES & DAVIS, San Francigco, moves from DeYoung Bldg. to larger s quarters at 79 Post St., fifth floor. Telephone remains Exbrook 2-6468. ■I ELLIOTT-DALY & SCHNITZER, San Francisco, moves to larger quarters on ;i fourth floor, 256 Cutter St. Telephone remains Yukon 6-6374. It takes four — the four audiences guaranteed by WBNX— EngUsh, Yiddish, German, Italian — to cover ALL. New York. Thus, WBNX, New York's four-star station, fits the needs of all listeners . . . reaches all the people you want to sell in this multilanguage area. OVER HEW YORK "POSTER CHILD" of the 1949 March of Dimes campaign, Linda Brown, is interviewed on Club 1300 over WFBR Baltimore by hienry Hickman, m.c. Linda, age four, is from San Antonio, Tex. [See 'March of Dimes' story, page 13] NAPRA MEMBERS Discuss News Problems PROBLEMS arising in the collection and distribution of news held the spotlight in a meeting of members of the Nebraska Associated Press Radio Assn. at North Platte, Neb., Jan. 21. William J. Newens, state chairman of the group and general manager of KOIL Omaha, presided. A report of the association's news study committee was discussed by representatives of seven stations attending the meeting. E. E. Makiesky, correspondent in charge of the Omaha AP bureau, cited examples by which stations could increase their contributions of local news to the AP state, report. Those attending the meeting, in addition to Messrs. Newens and Makiesky, were: Harry Peck, manager, KFOR Lincoln; Russ Stewart, manager, and Bob Hyde, news director, KNEB Scottsbluff; John Alexander, manager, KODY North Platte, and vice chairman of NAPRA; Charles Craig, news director, Joe Di Natale and Ed Launer, news editors, all of KODY; Ted Haas, news director, KOIL; Soren Munkhoff, news director, WOW Omaha; E. S. Neble, news director, KFAB Omaha; Lee Berg, news staff, KBON Omaha, and L. P. Yale, Des Moines, AP chief of bureau for Iowa and Nebraska. AFM Intervenes AS RESULT of American Federation of Musicians crackdown two San Diego stations, KYOR and KCBQ (formerly KSDJ) henceforth will pay instrumental soloists for appearances on sustaining as well as sponsored programs. Two guitar-playing folk singers, Clark Allen and Sam Hinton, and an organist, Danny Topaz, had been "donating" their sei-vices on KYOR and KCBQ sustainers and were paid on commercial shows. AFM, through its San Diego local head, Edward B. Wheeler, intervened. Stations are now "cooperating" by paying a quarter-hour fee of $6 sustaining and $9 commercial. None of the San Diego stations has a contract with AFM DON DAVIS CAMPBELL, formerly with WHK Cleveland, has joined WAPI Birmingham Ala., as assistant sports director. JOHN FORNEY, who for past year has been doing sports and special events for station, has resigned, effective early next month. DENIS SARTAIN, formerly with WINX Washington and WBUZ (FM) Bradbury Heights, Md., has been appointed chief of news bureau at WWDC Washington, replacing FRED HOFFMAN, who has joined Associated Press Radio in Washington. ART SMITH, news director of WNAX Yankton-Sioux City, has been elected chairman of the public service bureau for Sioux City Chamber of Commerce. MATT GUOKAS, former Philadelphia Warrior's basketball player and freelance sportscaster in that city, has joined WPEN Philadelphia as sports director. ALVIN PIGG has joined WLBH Mattoon, 111., as farm service director. JAMES F. LEAMING, WFPG Atlantic City, N. J., sportscaster, was selected by a citizen's committee of 10 headed by Mayor Joseph Altman as the city's "outstanding Young Man of the Year," contest sponsored annually by city's Junior Chamber of Commerce. ^Why Not ioi YOU! Nation Wide . . . Seattle, Washington. . . . Lubbock, Texas. . . . Hopkinsville, Ky . . . Olean, New York . . . and more than 150 other markets. Temperatunes are captivating radio audiences. . . Adding much to radio station profits. These clever 14 second jingles covering each degree of temperature from minus 40° to plus 110°. Puts that "Come On" sparkle into otherwise dry weather reports. Stations are enthusiastic. , . Sponsors renew consistently. Temperatures are TESTED, SUCCESSFUL, and are making money for others! They will make money for you. jBROADC ASTING • Telecasting • COMPLETE DETAILS AlVD PRICES I THE NATIONAL RESEARCH BUREAU, INC. * , NATIONAL RESEARCH BUILDING, Dept. 131 I ' CHICAGO 10, ILLINOIS. ■ I I'M take a peak at the success stories I and details of "Temperatunes" ... I ' without obligation of course. | J Name I ' Address | < City state | • Station | January 31, 1949 • Page 67