Broadcasting (Jan - Mar 1949)

Page scan 000731 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000731
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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NETWORK PRODUCT ANALYSIS ISSUE A AN EXCLUSIVE B R O A D C A S T i N G C O P Y R I G H T E D F E A T U R E National (and regional) spot sales in 1948 nudged the charmed $100 million level for the first time. Who spent what, where . . . and how? BROADCASTING will supply these answers in its NAB Convention issue, April 1 1. It's the key to sound radio buying— an insight into what others are doing. For the first time network and national spot billings of $239 million will be broken down into 27 product groups— a survey that will help the nation's agencies and advertisers to plan more effective spot schedules. And that's not all. The spot survey will supplement BROADCASTING'S network commodity analysis inaugurated in 1947, and which goes into its third edition in the 1949 NAB Convention issue. And even that's not all: The convention issue will include: # Transcription trends and developments # TV film syndication; Best Sellers; Costs # Full Coverage AAAA April Convention. # Plus features built around NAB convention. For the alert agency and advertiser, the NAB Convention issue is a Thesaurus of vital time-buying facts never before available in one volume. For the alert broadcaster (for anyone with anything to sell in Radio-TV) the NAB convention issue is a MUST— dollar for dollar the best advertising value of 1949. Guaranteed circulation: 18,000 (2500 above paid subscription minimum) to meet expected extra copy demands. Deadline is March 21. Regular rates and sizes prevail. Write, wire or call (collect) today. NATIONAL PRESS BUILDING WASHINGTON 4, D.C