Broadcasting (Jan - Mar 1949)

Page scan 000839 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000839
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Boarding-house reach This old elephant knows how to get results! He has that boarding-house reach that gets the tid-bits he likes so much. Reach is important in radio advertising, too. Your message has to reach the people you want, it has to move them to buy your product or service. There's one best way to reach the buyers in the Baltimore market. You just buy W^'T^H, the BIG independent with the BIG audience. This is your best buy— it's the most economical. You see, W'TT^H regluarly delivers more listeners-per-dollar than any other station in town. It's the big bargain buy! W^^T^H covers 92.3% of all the radio homes in the Baltimore trading area. Get the full W^^T'H story from your Headley-Reed man today. WITH AM Baltimore Maryland FM Tom Tinsley, f resident • Represented by Headley-Reed BROADCASTING • Telecasting March 7, 1949 • Page 29