Broadcasting (Jan - Mar 1949)

Business Theme Planned USING the theme "The Business of Broadcasting," members of the Assn. of Women Broadcasters, NAB's feminine branch, will hold a three-day workshop convention March 10-12 at the Drake Hotel, Chicago. Coming before the association's sixth annual meeting will be a reor ganization plan by which AWB achieves status as a department within NAB where its official rank has been rather hazy for some years. The NAB board endorsed the department plan at its February meeting [Broadcasting, Feb. 21]. Previously AWB's board had voted overwhelmingly in favor of the idea. Heading women's activity at NAB is Pat Griffith, who forecast attendance of more than 400. Presiding at the opening membership meeting Thursday will be Ruth Crane, WMAL Washington, AWB president. General chairman _ of convention arrangements is Elizabeth Marshall, WBEZ Chicago. Among speakers will be A. D. Willard Jr., NAB executive vice president, and George Jennings, president of the Assn. for Education by Radio and director of the Chicago Radio Council and WBEZ, as well as agency and advertiser officials. The week has been proclaimed "Woman Broadcaster's Week" by Martin H. Kennelly, mayor of Chicago. In his proclamation the mayor noted that the event will "focus public attention on the increasingly vital role being played by women in the field of communications, as in other branches of business and professional life." Membership of 1,500 Formed in 1942, AWB now has an active membership of 1,500 who are staff' members of stations or broadcast over NAB member outlets. NAB board's recent action strengthening AWB's place in industry affairs included appropriation of funds to make the plan effective, including advisory sessions of an AWB executive committee and election of AWB district chairmen in the 17 NAB districts. Proceedings will open at the Drake Thursday morning with registration, committee meetings and unscheduled radio activities. First meiTilKrship meeting starts at 2 p.rn. foilo^'cd by a tea at which the MiiliTiery Fashion Bureau of New York will e:<V.;l)it spring hats. Buffet and ^ '. ''nment are planned in 2: with J. Walter Ti.'^m'-: ' r.-;t. Friday nioi attend the AB' broadcast and t' ■ s will : Party giaests of Swift & Co. at breakfast. Business meeting is scheduled 10-12 a.m. including a panel of NAB officials on the subject, "Coor'.linating NAB-AWB." Robert K. Richards, NAB public relations director, \^'ill preside. Participants will be Lee Hart, retail coordinator; Maurice B. Mitchell, director of broadcast Page 34 • March 7, 1949 advertising; Harold Fair, program director, and Miss Griffith. Mr. Willard will be guest speaker at the Friday luncheon. Charles C. Caley, WMBD Peoria, NAB District 9 director, will introduce Mr. Willard. A fashion show will be part of the luncheon program. At a business meeting in the afternoon the AWB reorganization plan will be voted on by active members. A meeting of associate members will be addressed by Linnea Nelson, chief timebuyer of J. Walter Thompson Co., New York. Cocktail party is planned afterward with dinner at which National Assn. of Greeting Card Publishers will be , host. Toastmaster will be Steve Shannon, association president. Work session starts at 9:45 a.m. Saturday. Anne Hayes, KCMO Kansas City, will be moderator of a panel of station managers and women broadcasters, with the topic, "The Woman Broadcaster and Her Station Manager." Another panel, slated for 11:15, will deal with "New Ideas for Women's Programs." Presiding will be Beulah Karney, WENR Chicago. Taking part in the first morning panel will be William B. Quarton, WMT Cedar Rapids, la., NAB District 10 director; Harold Safford, program manager of WLS Chicago; Marie Clifford, manager of WHFC Cicero, 111., and Elinor Lee, WTOP Washington. Members of the second panel will be Mary Louis Marshall, WOC Davenport, la.; Alice Brewer White, WTAR 'FAVORITE STORY' PROMOTION KOIL Omaha Wins $500 First Prize FIRST PRIZE in the Frederic W. Ziv Co. Favorite Story promotion contest has been won by KOIL Omaha, Neb. William J. Newens, KOIL manager, received the $500 prize from Jack Howard, local Ziv Co. representative, during ceremonies at the station. The prize was given to the station "which extends the greatest cooperation . . . along publicity and merchandising lines ... to the local sponsor of the Favorite Story contest." Omaha Public Power District is the KOIL sponsor. Evidence of activity was presented by KOIL to the Ziv Co. contest in a 14 by 20 inch folder containing 72 pages. There were nine chapters in the presentation, one for each field of promotional effort. Activities of the station included: Signs on 125 Checker Cabs; special displays in the book department of three of Omaha's leading department stores; special printed entry blanks which were given wide distribution in schools, clubs, department stores, electrical retail stores and through the station; purchase of time on Creighton U.'s campus station; ads in neighborhood and school papers; counter cards, and a heavy schedule of promotional spots on the station. In addition to the promotional effort of the station, its presentation also won congratulations from the Ziv Co. which said in part in its telegram notifying the station of the award: "Heartiest congratulations on a truly great presentation." Allen & Reynolds Advertising Agency handles the Omaha Public Power account. Mr. Newens (second from r) displays the check which KOIL won to (I to r) Donald Dahlberg, KOIL promotion manager; Mr. Howard; J. E. Doyvidson, general manager, Omaha Public Power District, and Carl Joens, account executive with Allen & Reynolds. Norfolk; Julie Benell, WFAA Dallas; Bee Baxter, KSOO Sioux Falls, S. D. Saturday afternoon panel will be conducted on the topic, "Television, the Eyes of Tomorrow." Moderator will be Fran Harris, Ruthrauff & Ryan. Participants will be Norman Richards WSPDTV Toledo; Edythe Pern Melrose, WXYZ-TV Detroit; Martha Gaston, KFOX Long Beach, Calif,; Rita Hackett, WLW-TV Cincinnati; Miss Crane. Closing session will be held at 5 p.m. followed by cocktails and buffet sponsored by the Grocery Mfrs. of America. Registration for the entire convention will be $15. Mr. Reals HONOR AO MEN Four to Get Syracuse Medals SYRACUSE U. will award medals to four men for outstanding service in advertising as a feature of Advertising Week in Syracuse March 21-25. Receiving the honors at a dinner March 25 at Hotel Syracuse will be: Lee H. Bristol, president, Bristol Myers Co.; Don Belding, board chairman, Foote, Cone & Belding; Gerald W. Cunningham, general mail order advertising and sales manager, Sears, Roebuck & Co., and Neil H. Bordsn, professor of advertising, Harvard School of Business Administration. Mr. Bristol will be principal dinner speaker. Co-sponsors of Advertising Week are the Syracuse Advertising and Sales Club and Syracuse U. Plans j for the week include exhibits, talks on advertising before service clubs and business groups, advertising contests and displays by merchants. Leslie M. Beals, director of advertising and sales promotion for Carrier Corp., is gsneral chairman of the Advertising Week committee. Co-chairman is Dean M. Lyle Spencer, Syracuse U. School of Journalism. Climaxing the week's activities will be a forum March 25 featuring five outstanding advertising personalities. Participants and their topics include: "Theodore S. Repplier, president. Advertising Council, "Advertising as a Public Service"; James A. Peckham, ex ecutive vice president, A. C. Niel sen Co., Chicago, "Measuring Advertising Effectiveness"; Budd Gore, advertising manager, Marshall Field & Co., Chicago, "Ad vertising as a Selling Tool"; Wesby R. Parker, vice president in charge of sales. General Foods Corp., "Ad vertising as a Distribution Force," and Harold H. Dobberteen, vice president and director of media, Benton & Bowles, New York, "Ad vertising Methods of Communica tion." BROADCASTING • Telecasting