Broadcasting (Jan - Mar 1949)

Page scan 000865 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000865
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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the hooper WTRY built.... Here's the WTRY picture Gleni Filli. Represented by HEADLEY-REED COMPANY Here's that Hooper Albany-Troy-Schenectady SHARE OP AUDIENCE Dec. '48, Jan. '49 TIME WTRY A B C D E F G * Total Rated Time Periods 29.0 29.6 15.7 8.4 4.2 3.9 3.1 1.4 3-City Saturday Daytime 33.0 18.1 8.3 7.6 10.0 14.2 4.4 3.0 Morning, Mon-Fri 40.8 20.0 20.3 3.2 5.3 6.4 2.7 0.8 Afternoon, Mon-Fri 22.1 31.0 18.3 10.3 5.6 4.9 4.8 1.7 Evening, Mon-Fri 30.9 30.7 15.7 7.3 2.6 3.2 2.3 1.3 Albany, Morning 45.4 9.5 24.6 3.8 0.3 10.0 4.6 1.1 Albany, Afternoon 25.9 23.6 20.1 12.3 0.5 7.5 7.5 1.9 * Saturday, Daytime — Not Included 5000 W WTRY 980 KC Represented by Headley-Reed Co., N. Y. BASIC CBS BROADCASTING • Tclecastini March 7, 1949 • Page 51