Broadcasting (Jan - Mar 1949)

Page scan 000867 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000867
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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..pardon our reach! w And when we say reach. . we mean reach! KDKA reaches six teeming Metropolitan Communities, night and day, in the 100% BMB classification. KDKA reaches twenty-four counties, night and day, in the 95%-100% class; forty-three counties, night and day, in the 90%-100% class. KDKA reaches more listeners in corporate Pittsburgh, more listeners in metropolitan Pittsburgh, than any other station. Altogether, KDKA reaches 1,303,520 listener families in 194 U.S. nighttime counties; 1,159,910 listener families in 117 U.S. daytime counties. Important reasons why KDKA is one of the nation's most resultful stations! Ask NBC Spot Sales. . about availabilities. WESTINGHOUSE RADIO STATIONS Inc WBZ . WBZA . WOWO KEX KYW KDKA National Representatives, Free & Peters, except for WBZ-TV; for WB2-TV, NBC Spot Sales BROADCASTING • Telecasting March 7, 1949 • Page 5? I