Broadcasting (Jan - Mar 1949)

Record Details:

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..pardon our reach! w And when we say reach. . we mean reach! KDKA reaches six teeming Metropolitan Communities, night and day, in the 100% BMB classification. KDKA reaches twenty-four counties, night and day, in the 95%-100% class; forty-three counties, night and day, in the 90%-100% class. KDKA reaches more listeners in corporate Pittsburgh, more listeners in metropolitan Pittsburgh, than any other station. Altogether, KDKA reaches 1,303,520 listener families in 194 U.S. nighttime counties; 1,159,910 listener families in 117 U.S. daytime counties. Important reasons why KDKA is one of the nation's most resultful stations! Ask NBC Spot Sales. . about availabilities. WESTINGHOUSE RADIO STATIONS Inc WBZ . WBZA . WOWO KEX KYW KDKA National Representatives, Free & Peters, except for WBZ-TV; for WB2-TV, NBC Spot Sales BROADCASTING • Telecasting March 7, 1949 • Page 5? I