Broadcasting (Jan - Mar 1949)

POWER SAVING Rodio Spreads Word A TOTAL of §11,375.97 was spent in radio by the Puget Sound Power and Light Co., through Strang & Prosser, Seattle, to secure public cooperation during the recent electric-power shortage in the Pacific Northwest [Broadcasting, Jan. 24]. The figure covers the months November '48 through February '49, and represents expenditures beyond Puget Power's normal radio advertising budget. The total does not cover such incidental costs as production and transcriptions. The muncipally owned Seattle City Light Co., through Wallace V. Mackay Agency, spent approximately $1,500 on spot over all local stations, Broadcasting learned last week. ommetcia WHDH RATES Protection for One Year WHDH Boston, which boosted its power from 5 kw to 50 kw Feb. 10, has announced that advertisers using its facilities on a continuing basis will be given a 52-week protection on rates as of Feb. 28. The new WHDH transmitter is ten miles southwest of Boston at Needham. Station is using three Truscon towers, 570, 610 and 650 feet high. Transmitter is a Westinghouse. WHDH also has installed a 5 kw Collins auxiliary transmitter and a gasoline-powered generator for use in the event of power failure. TREVOR ADAMS, previously in charge of radio and television activities of New York Yankees, has been named assistant director of sales for DuMont TV Network. Before joining Yankees, he was sales manager of WINS New York and formerly he had been sales director of Texas State Network and on sales staffs of WMCA New York and WHN (now WMGM) New York. ALLAN W. KERR, senior account executive at WCBS New York since 1944, last week joined sales department of WPIX (TV) New York. Mr. Kerr was formerly with Free & Peters Inc., William G. Rambeau Co., Hearst Radio and Radio Adv. Corp., all New York. Mr. Kerr JOHN A. SCHNEIDER, formerly with National Outdoor Adv. Bureau, has been added to sales staff at WON Chicago. JOSEPH GOODFELLOW, former account executive at WHLI Hempstead, L. I., has joined sales staff of WNBC and WNBT (TV) New York as account executive. He previously was MIDCONTINENT B ROADQ^^TSTING CO., INC SIOUX FALLS, S£7UTH DAKOTA resident manager and vice president of KSJB Jamestown, N. D. TED STRAUSS has been appointed commercial manager of KIXL Dallas. LEO ROSEN, promotion manager of WROW Albany, has been appointed sales manager in addition to his present duties. THOMAS M. COLTON, former manager of WDSR Lake City, Fla., has been named commercial manager of WRMS Ware, Mass. WILLIAM P. MITCHELL has been appointed commercial manager of WBIG Greensboro, N. C. He succeeds GILBERT M. HUTCHINSON, who is now general manager [Broadcasting, Feb. 71. THOMAS P. HAWLEY, formerly with hook magazine, New York, and Good Housekeeping magazine in New York and Boston, has joined WCBS New York sales staff. Previous radio sales association was with KQW San Francico. GEORGE R. GUYAN has been appointed western sales manager for WGN Chicago. Mr. Guyan, member of sales staff since July 1947, is former radio instructor at Stephens College, Columbia, Mo., where he also was program director at KFRU. After joining WBBM Chicago in 1939, he became chief announcer and head of daytime operations. He was named operations supervisor after serving as Army Air Force public relations officer during war. RALPH BACHMAN, new to radio, and DUANE CLARKE, formerly of KWAD Wadena, Minn., have joined stales staff of KFGO Fargo, N. D. GEORGE R. TURPIN, former manager of Continental Radio Features, Fort Worth, Tex., has joined commercial staff of WESC Greenville, S. C. He will continue to be connected with Continental. JOHN E. HOPKINSON, former WJJD Chicago and Hearst newspaper advertising salesman, has been appointed exclusive representative of XERF Villa Acuna, Mexico, 150,000 w station across border from Del Rio, Tex. Mr. Hopkinson is president of Dwight Adv., Chicago. ROLAND KAYE and BADEN POWELL have joined KFI Los Angeles as account executives. Mr. Kaye was formerly in charge of merchandising for Housewives Protective League Division of CBS Pacific Coast network, and before that sales service manager of KNX Los Angeles and CPN. Mr. Powell was formerly with MBS New York, and before that with KTRH Houston. HAROLD GAISFORD, formerly with KLX Oakland, has joined sales department of KSFO San Francisco. SAMUEL S. VIRTS, on sales staff of WJPS Evansville, Ind., is the father of a boy. WSNY BATTLE Leighton Resumes Control AN ORDER appointing a temporary receiver for WSNY Schenectady, N. Y., has been stayed by Presiding Justice Snyder Foster of the Appellate Division of the New York Supreme Court. Justice Foster's ruliqg directs that George R. Nelson, fermer WSNY vice president and general manager, and a group of station stockholders who obtained the order be enjoined from taking any further steps in the matter. Win slow Leighton, who succeeded Mr. Nelson as WSNY general manager and who is also president and treasurer of the licensee, Western Gateway Broadcasting Corp., resumed operation of the station Feb. 25, two days after the receiver, Harold Salern, had taken over. The earlier order directing appointment of a receiver had been issued by State Supreme Court Justice Christopher J. Heffernan on request of Mr. Nelson, now head of a Schenectady advertising agency bearing his name, and six associates, all either past or present WSNY stockholders. They initiated an action in equity against Mr. Leighton and other defendants, charging that control of WSNY was obtained illegally while Mr. Nelson was on vacation in Florida in February 1948. The Nelson group alleges that Mr. Leighton gained control through illegal stock purchases. The group also has filed a petition now awaiting action before FCC in which Mr. Leighton is charged with violation of U. S. statutes concerning transfer of control of radio properties. Also before FCC is an application filed by Public Service Broadcasting Corp. which was formed by Mr. Nelson and a group of Schenectady area business men for the frequency WSNY now uses, 1240 kc. WSNY is a 250 w fulltime outlet. CFOS Owen Sound, Ont., moved into new building at end of February. Fornial opening of new studios will take place in May. 5000 WATTS Day and Night 930 K.C American B/oadcasling Co. U. OF MIAMI Radio Dept. has added television to its curriculum, beginning in spring semester with lecture survey of TV field. mCAAA UfATTe national representati vc 9UUU IIAIIO JOHN E. PEARSON CO, WEED & COMPANY NATIONAL RtPKESiMTATIVES Page 60 • March 7, 1949 BR.OADCASTING • Telecasting