Broadcasting (Jan - Mar 1949)

Page scan 000889 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000889
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Sales Go Up and Slay Up WHEN YOU USE MUIVAL-DON LEE KFRC For Economical, Complete Coverage of the San Francisco Metropolitan Market .-I MILK COMPANY IS'A Years on KFRC-1 Hour Show Weekly Jumped from 4th to 1st place in milk distribution within a year after starting on KFRC. Still in 1st place. Show has been their main advertising since 1935 and has such competition as "Truth or Consequences," "Life of Riley" and "Your Hit Parade." LARGE NATIONAL MEN'S CLOTHING CHAIN 8 Years on KFRC— 15 Minutes, 6 Days a Week Store managers state their morning news strip on KFRC is the most productive advertising they have ever used. This newscast liad such a high appeal to feminine listeners, the store found it profitable to open a women's department. I I Write your own sales success story in the booming San Francisco -Northern California Market. Contact Merwin L. McCabe, Sales Manager KFRC SAN FRANCISO 5000 WATTS-610 KC-NON-DIRECTION AL TRANSMITTER LOCATED IN HEART OF CITY Key Station of the Mutual-Don Lee Broadcasting System 1000 Van Ness Avenue • Prospect 5-0107 NATIONALLY REPRESENTED BY JOHN BLAIR & COMPANY • NEW YORK • CHICAGO • ST. LOUIS • DETROIT • LOS ANGELES BROADCASTING • Telecasting March 7, 1949 • San Francisco Page 5