Broadcasting (Jan - Mar 1949)

SPRING MEET March 15-17 Set by RMA PROBLEMS and proposals resulting from expansion in television and changing radio market conditions will draw top attention of industry leaders at Radio Manufacturers Assn.'s annual spring conference this month in Chicago, RMA has announced. Threeday meeting is scheduled for March 15-17 at the Hotel Stevens. Opening sessions (Tuesday) will touch on TV service problems, to be discussed by RMA's service committee under Chairman A. T. Alexander. Association's parts division, under Chairman A. D. Plamondon Jr., will organize a new antenna section to act on TV reception. In addition set manufacturers will consider a number of proposals involving television, including RMA's statistical service, at a meeting of the set division Eecutive committee the following ly, March 16. Chairman is George . Gardner. I! Continuation of "Radio-in-EveryRoom" campaign and National Radio Week plans for 1949 will be taken up opening day by RMA's advertising group under Chairman Wholesaler Renews PLEASED with results of its sponsorship of Great Bend High School football game broadcasts last fall on KVGB Great Bend, Automotive Parts Co., wholesale firm, is sponsoring this season's Great Bend Black Panther basketball games and has renewed its football contract for next fall. Dale Simonson, sponsor's president, sums up the reason in KVGB's house organ: "Our experience with radio advertising, as provided by our affiliation with KVGB, has certainly changed our ideas about advertising. We are indeed well pleased with the results . . . and with the close cooperation given us by the station personnel." Completing WFMI's largest commercial contract are (I to r) : former Governor Charles M. Dale, station manager; Mr. Georges; Morris H. Berry, and Jack Kane, play-by-play announcer. Stanley H. Manson. Cn Wednesday executive committees of the parts division and amplifier and sound equipment division will meet. Prssident Max F. Balcom will preside at a meeting of RMA's board of directors March 17 to pass upon the various division and committee proposals. Plans for RMA's "silver annivevsary" convention, scheduled for May 16-19, also at Chicago's Stevens Hotel, will be acted upon by the convention committee headed by Leslie F. Muter, RMA treasurer. The convention will be held coincident^y with the annual Parts Industry Trade Show. Convention committe3s have already been named [Broadcasting, Dec. 20, 1948]. Election Scheduled ELECTION of officers of the Radio Correspondents' Galleries is slated for tomorrow (March 8) in Washington, D. C. ABC Commentator Elmer Davis is expected to ascend to the organization's chairmanship, replacing MBS Commentator Albert L. Warner. Mr. Davis, presently vice-chairman of the gi'oup, would move up under a rarely altered custom of rotation. PROFITABLE CALIFORNIA REGIONAL NETWORK STATION Many times each year our offices in Washington. D. C. DaHas and San Francisco receive requests for a radio property located in Southern California and we have Ijeen able to fill some of these reauests. Others, for one reason or another, cannot be satisfied as we are unable to locate the right property. NOW, Here It Is . . . With Just About Eycrythlns That Is Desired By An Owner. — Southern California — Excellent Living Conditions — ^Powerful Regional Station — Serving A Densely Populated Area — High Income Level — Excellent Network Affiliation — High Local and National Rate — Ready Acceptance by Local and National Time Buyers — One of the Best National Representatives — IVIaking ivioney A little over 7,')% of the stooii in this corporation is available tor $1<I.3, 675.00. It will take aljtiut $75,000.00 down and the balance we can arrange to finance over a four or five year period. CONTACT THE NEAREST OFFICE OF THE EXCLUSIVE REPRESENTATIVES BLACKBURN-HAMILTON COMPANY, INC. MEDIA BROKERS WASHINGTON, D. C. DALLAS SAN FRANCISCO James W. Blackburn Philip D. Jackson Ray V. Hamilton Washington Bldg. Tower Petroleum Bldg. Russ Bldg. Sterling 4341-2 Central 1177 Fxhiook 2-.5fi72 WFMI (FM) PACT Firm to Sponsor 23 Games M. H. BERRY MOTOR Co., Lincoln-Mercury distributor in New Hampshire and Maine counties, has signed for 23 high school basketball games to be broadcast over WFMI (FM) Portsmouth. Contract, which is WFMI's largest commercial pact, calls for all out of town games as well as home games. Total cost to the sponsor for the 23 games will be approximately $1,550, according to Bert Georges, WFMI vice president and general manager. The FM station now charges 20% of the open rate of its AM sister station, WHEB. A recent survey, Mr. Georges said, shows about 22% of the radio homes in that area have FM sets, in addition to FM receivers in many public places. An intensive two-week promotion campaign on FM, including a contest on "Why I Prefer Listening to FM" was begun by the station last month. ARRL HANDBOOK 26i-h Edition Is Released THE RADIO AMATEURS HANDBOOK, 26th Edition. By the headquarters staff of the American Radio Relay League. 736 pp. $2. THE 1949 edition of The Radio Amateur's Handbook has just been released by The American Radio Relay League. In its 25 chapters the book covers the field of amateur radio communication from basic theory to the latest techniques in single-sideband telephony. The history of amateur radio, electrical laws and circuits, vacuum-tube principles and data on high-frequency communication are contained in the first four chapters. Additional theory is given in following chapters which deal with specific phases of amateur radio. To implement the text there are 1,651 illustrations, including 118 charts and tables, and 77 basic formulas. WFIL REALIGNMENT Promotion Dept. Split WFIL and WFIL-TV Philadelphia have set up two specialized departments to handle sales and audience promotion as separate operations and to augment activities in these fields. Fred Hayward, who joined the stations in 1938, has been named director of the audience promotion department and in that capacity he also will direct the stations' news and special events operations. Mr. Hayward has been with CBS and WBT Charlotte, N. C, and was manager of KWSC Pullman, Wash. George A. Koehler, formerly assistant to Mr. Hayward, has been named director of the newly created sales promotion department. He will supervise all promotion directed to advertisers, agencies, and trade publications as well as merchandising activities for the station. He has been assistant director of the combined promotion department. KMGM (FM) Moves KMGM (FM) Los Angeles has moved to new quarters on MetroGoldwyn-Mayer lot. Culver City. Station was formerly in new Rexall Drug Store building at 8480 Beverly Blvd. WANNA GIT THE REAL WIcCOY (Ky.)? If you're it can be Irranged. But not Dy ^^ ^^ r.rthlrr-;,if they a.nt tTd^n' and £nss.n . . . entl \^^^Je 27^county Lou; throughout the ^ ^ _ ^ur isviUe Trading Area ^^^^ more sP«"f "feCtside our area! than the people on So forget the ^^«Sr&' ou ROADCASTING • Telecasting March 7, 1949 • Page 79