Broadcasting (Jan - Mar 1949)

Page scan 000922 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000922
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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^^He says he knows what station operators like to read in BROADCASTING "The boys will always read something that appeals to their pride and projSts... for example, better shows that are easier to sell. "Take LangWorth, for instance.There's a service that includes 'network calibre programs' comparable to the best musical shows on the air. Radio stations are proud to offer these shows to sponsors. And . . . "As for profits — why some stations make enough money selling just one of these special productions to pay for the entire Lang-Worth service. Advertisers certainly profit, because they can hitch their commercials to big-time entertainment vehicles — at local station cost. "No wonder more and more advertisers are swinging to Lang-Worth... because LangWorth gives them more and more." LM-WORTH feature programs, inc. STEINWAY HALL, 113 WEST 57th ST., NEW YORK, N. Y. THE CAVALCADE OF KUSIG Featuring D'Artega, his 40-piece pop-concert orchestra, 16-voice chorus and famous guest stars. 30 mint,, once w«efe// EMILE COTE GLEE CLUB 16 male voices and soloists with a repertory of over 200 best-loved popular and memory songs. 15 mins., 5 //mes we«lc// MIKE MYSTERIES A musical show/ incorporating capsule mysteries written specially for Lang-Worth by Hollywood's John Evans. 15 mins., 5 times weekly THROUGH THE LISTENING GLASS A wonderland of music conducted by Jack Shaindlin and featuring the "Silver Strings Orchestra," The Choristers and guest stars. 30 mins,, once weekly NETWORK CALIBRE PROGRAMS AT LOCAL STATION COST