Broadcasting (Jan - Mar 1949)

Page scan 000926 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000926
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ALMOST AU Aim WFDF • Flint, Michigan — as wise sales strategists know is a bountiful, $200,000,000 annual retail market. How to reach it? Local merchants can tell you. They prefer WFDF because they know the ears of Flint are with us. They know WFDF tops all local stations AND all outside stations, at all measured times of the broadcast day, in the Flint City zone. WFDF's leadership might be because it's the oldest station in Flint ... or because its outstanding newscasts have made history ... or because WFDF never relaxes its merchandising activities and personal calls. Whatever the reason(s), the morning, afternoon and nighttime ears of Flint are with us — Mr. Hooper says so' And that's good news for you, and for us! *Tfie Hooper Summer Listening Index gives all Three Firsts to WFDF! 910 Kilocycles WW ri# FLINT MICH. AMERICAN BROADCASTING COMPANY ^ REPRESENTED BY THE KATZ AGENCY ^Associated with: WOOD Grand Rapids— WFBM Indianapolis— WHOA Evansville. Page 6 • March 14, 1949 Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press BIdg. Washington 4, D. C. Telephone: ME 1022 IN THIS ISSUE . . . Support Promised for After-BMB Plan . 23 Subpoena Power to Sift FCC Hinted. . . 23 duPont Awards to Taylor, WLS, KLZ . . 24 CCNY Awards to Kudner, WMAQ, WEEI 24 FTC Eyes Zenith 'Obsolescence' Ad. . . 25 Petry Opens Dallas Office, Realigns. . . 25 IRE Awards; Dr. Brown Wins Medal. . . 26 $7 Million in Equipment at IRE Meet. . 26 TV Won't Kill AM, Stanton Says 27 Radio Sparks Shopping Center Success. 28 Hoover FCC Reorganization Proposals. 29 House Unit Asks FCC Travel Accounting 29 Mortimer Again Heads Ad Council .... 30 Hollywood 'Visual' Home, Says Roach . 32 WHAS Hearing Adjourned to April 4. . 58 DEPARTMENTS Agencies 10 AlUed Arts 75 Commercial 66 Editorial 44 FCC Actions 63 Feature of Week. 14 Management 46 Network Accounts 13 New Business 13 News 67 Upcoming On All Accounts- 14 Open Mike 20 Our Respects to- 44 Frotiuction 71 Programs 64 Promotion 68 Radiorama 18 Technical 74 Turntable 74 Telestatus 36 62 FEATURE CALENDAR First issue of the month: AM Network Showsheet Second issue: Network Boxscore; Public Interest Third issue: Trends Survey Last issue: Telecasting Showsheet At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ART KING, Managing Editor J. Frank Beatty, Ritfus Crater, Associate Editors: Fred Fitzgerald, News Editor; Paxil Fiilcomer. Asst. to the News Editor; Robert B. liuce. Research Editor; Mary Zurhorst, Copy Editor. STAFF: Lawrence Christopher, PhyUis Engelman, Jo Hailey, Ed Keys, Tyler Noiirse. John Osbon. EDITORIAL ASSISTAJJTS : Yvonne Caldwell, Nancy Diehl, Grace Har frove, Mary Madden; Eleanor J. Brumbaugh, ecretary to the Publisher. BUSINESS MAURY LONG, Business Manager Wlnfield R. Levi, Assistant Advertising Manager; George L. Dant. Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Virginia Dooley. B. T. Taishoff. Treasurer; Irving C. Miller, Auditor and Office Manager; Eimlce Weston. SPECIAL PUBLICATIONS BERNARD PLATT. Director Estelle Markowitz. CIRCULATION AND READERS' SERVICE JOHN P. COSGROVE, Manager Lillian Oliver, Warren Sheets, Elaine Haskell, Edward V. Duggan, Chapalier Hodgson. NEW YORK BUREAU 250 Park Ave., Zone 17, PLaza 5-8355 EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain. Asst. to the New York Editor; Florence Small, Gloria Berlin, Betty R. Stone. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Director; Marjorie Dorrance. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, CEntral 6-4115 William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ralph G. Tuchman, Hollywood News Editor; Ann August. TORONTO 417 Harbour Commission Bldg. ELgin 0775 James Montagnes. Broadcastinc • Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: Broadcasting • — The News Magazine of the Fifth Estate. Broadcast Advertising • was acquired in 1932 and Broadcast Reporter in 1933. • Reg. U. S. Pat. Office Copyright 1949 by Broadcasting Publications, Inc. Subscription Price; $7.00 Per Year, 25c Per Coov BROADCASTING • Telecastinj