Broadcasting (Oct - Dec 1949)

ADMISSION price to this TV World Series party for agency men and sponsors at WIP Philadelphia was an unshaven face and purchase of a Gillette Razor set at the station. Paying the price are (I to r): Ralph Huberman, sponsor of full hour C'Mon 'N Dance program; Benedict Gimbel Jr., WIP president and the party's host; Gordon Gray, station vice president; Gene Tanz of Cox & Tanz agency, and Murray Arnold, WIP program director. In background is Ralph Minton, station promotion manager. E. T. SOMLYO, Beverly Hills, Calif., planning on-the-spot filming of non-royalty and original college productions for one-hour television series. First shooting will start late this month at New Orleans when Tulane U. presents Gilbert and Sullivan operetta. Scheduled next is "Taming of the Shrew," production of U. of Utah at Salt Lake City. National sponsorship is being sought. . . . United Productions of America, Hollywood, has completed three of its scheduled nine one-minute animated television commercial films for Ford Motor Co. Sherman Plan Inc., Washington, has produced two-minute open-end spot for TV sign-off. Film presents changing pastoral scenes while narrator recites The Lord's Prayer. Presently available in black-and-white, spots are being filmed in color looking toward advent of color TV. National sponsorship is being sought on exclusive basis and cost of film is less than 25 cents per day to station. Stor-Ad Films Inc., 5746 Sunset Blvd., Hollywood, has completed first series of 13 one-minute live action film commercials for TV. Total of 20 series planned, aimed at jewelry stores, department stores, loan companies and restaurants. President of new firm is Rene Lenoir, and writer-director Edward D. Wood Jr., is secretary. Telephone: Hollywood 9-7381. Telepix Corp., Hollywood, has completed television film commercials for five local advertisers. Included are one five-minute and two one-minute films for Troup Hobby Motor, through Paul Jones & Assoc.; two one-minute films each for Hollywood Bedding Co., through Anderson & McConnell Adv., and for Dr. Beauchamps through Charles Stahl Adv.; through H. M. Gardner for WasteKing Pulverator and Southern Corn Bread. Firm also producing one quarter-hour animated Telefunnies film and ten-minute participation film, Teletricks. TV CLINIC Set for Chicago FPRA Meet JOHN J." BARRY, vice president of the National Shawmut Bank, Boston, will supervise a television clinic Friday afternoon at the annual convention of the Financial Public Relations Assn. in Chicago. Mr. Barry's bank is using TV advertising locally. The Wednesdaythrough-Saturday conference is expected to attract nearly 700 U. S. and Canadian members. Wednesday and Thursday afternoon radio sessions will be conducted by Frank Warden of the Central National Bank, Des Moines, and Wilfred W. Delamater, assistant vice president, Land Title Bank & Trust Co., Philadelphia. h/iUSlC RIGHTS On ILO Agenda at Geneva RIGHTS of performers in broadcasting, television and the mechanical reproduction of sounds will be considered by the Committee on Salaried Employes and Professional Workers of the International Labor Office at meetings in Geneva, Oct. 24-28. Herman D. Kenin, international executive officer of the AFM and president of Musicians Local 99, Portland, Ore. and Richard P. Doherty, director of Employe-Employer Relations Dept. of the NAB, are among the six-man U. S. delegation to the meetings. At a news conference in New York Thursday afternoon, on the eve before departing for Europe, Mr. Kenin said he would present the AFM point of view of requiring payments on the use of "canned" music into a royalty fund. He contended that unfair re-use of mechanical music will hurt music. This already has happened in the United States, he said, causing a shortage of skilled string instrumentalists. WTVJ (TV) Adds WTVJ (TV) Miami, Fla., has increased its telecasting schedule to 24 hours a week, according to Clyde Lucas, program director. Station plans to add eight network programs, using kinescope recordings, to further boost its weekly operation. Recent additions by WTVJ have included three local sports shows, all sponsored. All U. of Miami football games and a series of high school contests are being telecast. SCHWERIN CORP. To Test Lever TV Show LEVER BROS, has engaged the Schwerin Research Corp., New York, to test its NBC television show. The Clock, the audience research firm announced last week. The tests will be conducted before selected studio audiences and will cover not only the liking and disliking factors of the program but also reactions to commercials for Pepsodent, Spry and Lux Toilet Soap, products advertised on the show. Cable Fame ANOTHER tale of the coaxial cable cutting by a Cleveland plumbing contractor [Broadcasting, Oct. 10] concerns the making of a bigtime show as a result. Scheduled as a local telecast by KSD-TV St. Louis, the annual Veiled Prophet Ball, local social event for 71 years, became an unscheduled network program for midwest TV stations as a fill-in. The program was carried for varying periods in Chicago, Milwaukee, Detroit, Toledo, Cleveland, Cincinnati, Dayton and Buffalo, says KSD-TV, which was deluged with letters commenting on the event as spectacular with writers unaware of such an historic affair. NBC-TV subsequently telecast a half -hour film show of the Ball and parade Oct. 13 over its full video network out of Chicago with Frank Eschen, KSD-TV special events director, as commentator. SUPERIORITY COMPLEX My husband, advertising manager of the Ding-Bat Company, used to be a nice fellow with just enough of an inferiority complex to make him easy to live with. Since he picked KXOK, sales have gone up so fast my husband thinks he's the smartest advertising manager in town. Now he has a superiority complex and he's positively obnoxious. Unhappy Wife Dear Unhappy Wife: Maybe KXOK should have the superiority complex instead of your husband. During March, 1949, KXOK was within share of audience striking distance of first place in St. Louis. Briefly, this means KXOK delivers more Hooper audience per dollar than any other St. Louis network station. No wonder Ding-Bat products are going to town. When your husband checks KXOK's low-costper-Hooper point, KXOK's wide coverage, and KXOK's low-in-St. Louis rates, he'll be even cockier! KXOK, Si. Louis 630 on the dial Basic ABC 5,000 Walls A "John Blair" sloKon Page 58 • October 17, 1949 BROADCASTING • Telecasting