Broadcasting (Oct - Dec 1949)

JUST before NAB President Justin Miller's speech to the 8th District meeting in Detroit, this group got together for some shop talk. They are (I to r) Robert B. McConnell, WANE Fort Wayne, ind.; Bert Lown, Associated Program Service; Milt Blink, Standard Radio; Pierre Weis (standing), LangWorth; R. J. Mcintosh, WJPS Evansville, William F. Reilly, RCA Thesaurus. JUDGING from the expressions registered by his audience, Stanley Barnett (I), general manager of WOOD Grand Rapids, Mich., is passing along some good news at the District 8 sessions. L to r: Mr. Barnett; Walter Bass, commercial manager of WOOD; Arthur Treanormm and Les Lindow, both of WFDF Flint, Mich. GIVE BAB fund; NAB'S Broadcast Advertising Bureau should be given funds to permit "maximum effort" in promoting broadcast selling, in the opinion of NAB District 8 (Ind., most of Mich.), which met last Monday and Tuesday at the Book-Cadillac Hotel, Detroit. Harry M. Bitner Jr., WFBM Indianapolis, presided as district director. The district adopted a resolution pointing out that "BAB has answered a great need of the radio industry." Maurice B. Mitchell, BAB director, was cited for his leadership. The board was lauded for its action creating the association's advertising segment, with suggestion that BAB be provided with adequate finances. BAB gives promise of becoming "an important influence" in the advertising field, the resolution stated. Dr. Kenneth H. Baker, acting president of Broadcast Measurement Bureau, whose work was praised, was urged to explore the possibility of expanding present research activities. District 8 expressed approval of the NAB board's decision to sell association memberships "on location." Arthur C. Stringer, NAB staff director, was detailed by NAB headquarters to discuss membership with nonmember broadcasters, who were invited to attend the meeting. The first day's session plunged right into a discussion of costs, profits and labor, with Kenneth W. Church, WIBC Indianapolis, District 8 employe-employer relations chairman, presiding. Richard P. Doherty, director of NAB Employe-Employer Relations Dept., acted as discussion leader. The second day explored sales methods and problems with Mr. Mitchell as discussion leader. He concluded the sales seminar with NAB Dist, 8 Urges Support District 8 Registration SPEAKER'S table lineup at the District 8 NAB meeting at Detroit's Hotel Book-Cadillac included this group of speakers and discussion leaders (I to r): Richard P. Doherty, director of employe-employer relations, NAB; Harry M. Bitner Jr., WFBM Indianapolis, District 8 director; Judge Justin Miller, NAB president; Kenneth W. Church, WIBC Indianapolis, 8th District employe-employer relations chairman; John W. O'Harrow, WKZO Kalamazoo, 8th District sales managers chairman. an explanation of BAB sales aids, and "How to Make Them Pay." Both day's sessions were punctuated with question and answer periods, with members firing their problems at the assembly. Between these sessions, the District 8 members heard speeches from NAB President Justin Miller, Dr. Baker, and Carl Haverlin, BMI president. The district resolutions praised Judge Miller's leadership; lauded the legal seminar conducted by Don Petty, general counsel, and suggested these seminars be a regular part of district meetings; thanked Director Bitner for arranging a successful meeting; urged inclusion of an FM question in the 1950 census; urged increased use of BMI selections; thanked the Book-Cadil lac Hotel for services ; endorsed the workshop type of meeting as against district conventions. Members of the Resolutions Committee were Helen Nelson, WHLS Port Huron, Mich., chairman; Milton Greenebaum, WSAM Saginaw, and Joe Higgins, WTHI Terre Haute, Ind. The BAB slide film, "How to Turn People Into Customers," had been shown at a luncheon staged by four Indianapolis stations — WFBM WIRE WIBC WISH. George Higgins, WISH, suggested stations in other cities get together for similar luncheons. "We made a lot of friends for radio," he said. Over 200 advertiser and agency executives saw the BAB film at the luncheon. James H. Hopkins and John J. Carroll, WHRV; Ken MacDonald and Roe Turner, WPAG; E. P. Mills Jr., WELL; Virginia Allen, WUliam E. Depoy, R!ay St. Pierre, Frank I. Tebrugge, WHFB; R. C. Force, Edwin R. Huse, Walter Patterson, George M. Miller, WKMH; Ralph Dawson, James H. Quello, Mark L. Hass, WJR. Marvin Levey, WFDF: Robert R. Beauchemin, G. H. Forbes, Bill Weil and Robert Hillock, WTTH; R. J. Mcintosh and John Wismer, WHLS; Calvert M. Hill, and John G. Lyon. WEXL; Vincent Picard, Floyd W. Clark Jr., Ed Campbell, WSAM; Ted Graim, Eddie John, WSOO; N. W. Evans, WHRV. Dee O. Coe, WWCA; William F. Kiley, WFBM; William H. Spencer, WHOT; Joe Autenrieth, WKAM; Maurice B. Mitchell, BAB; Dr. Kenneth Baker, BMB. Fred Knorr and Richard Kelliher, WKMH, John L. Booth, WBBC, WJLB and WSGW; Eric V. Hay, WJLB. MARKET DATA Book Reviews Pacific Coast PEOPLE, JOBS AND INCOME ON THE PACIFIC COAST 1949-1960. Published by Pacific Coast Board of Intergovernmental Relations, San Francisco. 137 pp. $1. NEW marketing information, giving a look into the future as well as into the past, is contained in this volume, the first of a new series of economic reports on the rapidly growing Pacific Coast region. Discussed are plans and programs to meet the problems stemming from the West Coast's 40% population increase since 1940. Extensive attention is given the probable rate of future migration from other parts of the nation and the capacity of the region to absorb a continuing influx of newcomers. This comprehensive survey of the region was undertaken by PACBIR which recognized the need for a broad and factual approach to these problems. BROADCASTING • Telecasting November 28, 1949 • Page 21