Broadcasting (Oct - Dec 1949)

Page scan 000735 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000735
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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V. S. BECKER PRODUCTIONS Producers of Television, radio package shows and spot commercials Representing Talent of Distinction 562 FIFTH AVE., NEW YORK LUXEMBERG 2-1040 BRAY STUDIOS, INC. EXTENSIVE LIBRARY OF FILMS (INCLUDING CARTOONS) Available for television SEND FOR CATALOGUE 729 SEVENTH AVE., NEV^ YORK, 19 Save Time! Low Cost Save Money! High Powered FILM COMMERCIALS "Finest in Film Since 1937" LABORATORY FAST 72 HR. SERVICE! WALNUT 11V7 FILM ASSOCIATES, INC. 440 E. Schantz Ave. Dayton 9, Ohio GRAY— O'REILLY COMMERCIAL SPOTS FOR TELEVISION 480 LEXINGTON AVE. NEW YORK PLAZA 3-IS3I ■ ■■■■■■■■■■■■■■■■■uiiiiiHiiiiiiiiwm Fl LIMI & PRODUCTI O N SERVICES KISSINGER PRODUCTIONS COMMERCIAL SPOTS PACKAGE SHOWS FOR RADIO AND TELEVISION 1650 BROADWAY, NEW YORK JUDSON e-5572 OFFICIAL TELEVISION, INC. BUBeiOIAItY or OFFICIAL FILMS, INC. COMPLETE VIDEO PROGRAM SERVICE NEW SHOWS READY BOON. CONTACT W. W. BLACK 25 WEST 45TH STREET. NEW YORK 19, N. Y. LU Z-1700 RKO PATHE, INC. 625 MADISON AVE. NEW YORK. N. Y. PLAZA •-3600 mn SARRA, INC. TELEVISION COMMERCIALS MDTIDN PICTURES BOUND SLIDE FILMS NEW YORK CHICAGO SHERMAN PLAN, INC. Consultants to Advertising Agencies and Advertisers on films for television -PRODUCERSTV FILM PROGRAM DISTRIBUTORS 420 VICTOR BLOG. WASHINGTON, D. C. -STERLING OVBD TV STATION MANAGERS: Several cities still open for "THE LORD'S PRAYER" — exclusive personalized TV sign-off spot. Write now for rates and availabilitv! TELEFILM. INC. COMPLETE FILM PRODUCTION SERVICES FOR TV SPOTS-PROGRAMS §939 BOLLYWOOD BLVB. HOLLYWOOD 21, CALIF. HOLLYWOOD S-7<OS TELESCRIPTIONS ANIMATED TV SPOTS 20-8ECOND AND 1 MINUTE 823 VICTOR BUILDING WASHINGTON, D. C. STERLING 4eS0 UNITED WORLD FILMS, INC. A SUBSIDIARY OF UNIVERSAL PICTURES 37 YEARS' EXPERIENCE MAKING HIT MOVIES WORLD'S TOP TECHNICAL AND CREATIVE TALENTI UNSURPASSED FACILITIES FOR LIVE AND STOP MOTION PHDTOGRAPHYI Sparkling Dim com Complete film programs mercials, tailored available; features, novto your eost needs elties, sports, science WRITE . . . WIRE . . . PHONC . . . TELEVISION DEPARTMENT BT 1445 PARK AVENUE NEW YORK 22, N. Y. VIDEO VARIETIES CORP. TELEVISION PRGGRAIvl FILMS TELEVISION COMMERCIALS BUSINESS MOVIES SLIDE FILMS -FROM SCRIPT TD FINISHED PRINT OWNERS AND OPERATORS OF WEST COAST SOUND STUDIOS S10 W. 57TH STREET, N. Y. C. WITH EXPERIENCED MANPOWER AND COMPLETE FACILITIES 41 E. 50TH ST., NEW YORK MURRAY HILL B-1162 BROADCASTING TELECASTING FILM & PRODUCTION DIRECTORY IS PRINTED THE LAST ISSUE DF EACH MONTH GOARANTEEB PAIi CIRCHATIBN EXCEEBS i5,eoe Page 47 • BROADCASTING November 28, 1949 TELECASTING • Page 19