Broadcasting (Oct - Dec 1949)

Page scan 000736 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000736
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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CONSULTING RADIO ENGlJ N ' TP* Ifli (O JANSKY & BAILEY Executive Offices National Press Building Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. ADams 2414 Member AFCCE* Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 1319 WASHINGTON, D. C. PORTER BLDG. LO. 8821 KANSAS CITY, MO. RAYMOND M. WILMOHE 1469 CHURCH ST., N. W. DE. 1232 WASHINGTON 5, D. C. RUSSELL P. MAY 1422 F St., N. W. Kellogg BIdg. Washington, D. C. REpublic 3984 Member AFCCE' McNARY & WRATHALL RADIO ENGINEERS 906 Natl. Press BIdg. 1407 Pacific Ave. Washington 4, D.C. Santa Cruz, Cal. Member AFCCE* A. D. RING & CO. 26 Years' Experience in Radio Engineering MUNSEY BLDG. REPUBLIC 2347 WASHINGTON 4, D. C. Member AFCCE' JOHN J. KEEL Warner BIdg., Wash., D. C. Notional 6513 ANDREW CORPORATION CONSULTING RADIO ENGINEERS 363 E. 75th St. TRiangU 4400 CHICAGO 19, ILLINOIS 40 years of professional background PAUL GODLEY CO. Upper Montclair, N. J. MOntclair 3-3000 Labs: Great Notch, N. J. There is no substitute for experience GLENN D. GILLEH AND ASSOCIATES 982 NATL. PRESS BLDG. NA. 3373 WASHINGTON, D. C. Member AFCCE* Craven, Lohnes & Culver MUNSEY BUILDING DISTRICT 8215 WASHINGTON 4, D. C. Member AFCCE* Dixie B. McKey & Assoc. 1820 JefFerton Place, N. W. Washington 6, D. C. REpublic 7236 GEORGE C. DAVIS 501-514 Munsey BIdg.— STerling illll Washington 4, D. C. Member AFCCE* GAUTNEY, RAY & PRICE (successors to John Barren) CONSULTING RADIO ENGINEERS 1052 Warner BIdg. Washington 4, D. C. National 7757 Mcintosh & Inglis 710 14th St., N.W.— Metropolitan 4477 WASHINGTON, D. C. Member AFCCE* WELDON & CARR WASHINGTON, D. C. 1605 Connecticut Ave. Mi. 4151 DALLAS, TEXAS 1728 Wood St. Riverside 3611 Member AFCCE* E. C. PAGE CONSULTING RADIO ENGINEERS BOND BLDG. EXECUTIVE 5670 WASHINGTON 5, D. C. Member AFCCE* WILLIAM L. FOSS, Inc. Formerly Colton & Foss, Inc. 927 15th St., N. W. REpublic 3883 WASHINGTON, D. C. Philip Merryman & Associates • Heatherdell Road • ARDSLEY, N. Y. • Dobbs Ferry 3-2373 RADIO CONSULTANTS SILLIMAN & BARCLAY SPECIALIZING IN ANTENNA PROBLEMS 1011 New Hampshire Ave. RE. 6646 Washington, D. C. WALTER F. KEAN CONSULTING RADIO ENGINEERS Executive offices: 40 East Ave. Laboratory: 114 Northgote Rd. Riverside, III. — Riverside 6652 (A Chicago suburb) CHAMBERS & GARRISON 1519 Connecticut Avenue WASHINGTON 6, D. C. MICHIGAN 2261 Member AFCCE* JOHN CREUTZ 319 BOND BLDG. REPUBLIC 2151 WASHINGTON, D. C. Member AFCCE* GUY C. HUTCHESON 1100 W. ABRAM ST. PHONE 1218 ARLINGTON, TEXAS LYNNE C. SMEBY "Registered Professional Engineer" 820 13th St., N. W. EX. 8073 Washington 5, D. C. Ben Adier TELEVISION FACILITIES ENGINEERS 15 Gedney Circle, White Plains, N. Y. White Plains 8-3796 Shop and l«bei«tery — 720 Milton Rd. Rye 7-1413 Rye, N. Y. KEAR & KENNEDY 1703 K ST., N. W. STERLING 7932 WASHINGTON, D. C. Member AFCCE* H. V. ANDERSON AND ASSOCIATES Consulting Radio Engineers 134 Clarence St., Phone 7-277 Lake Charles, La. NATHAN WILLIAMS Allocation & Field Engineering 20 Algoma Blvd. Ph. Blackhawk 22 Oshkosh, Wise. GEORGE P. ADAIR Radio Engineering Consultant Executive 5851 1833 M STREET, N. W. Executive 1230 WASHINGTON 6, D. C. ROYAL V. HOWARD 1600 16th St., N. W., Wash., D. C. NOrth 6600 Laurentien Hotel Montreal, Que. A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS HIGHLAND PARK VILLAGE DALLAS 5, TEXAS JUSTIN 8-6108 William E. Benns, Jr. & ASSOCIATES 3738 Kanawha St., N. W. ORdway 8071 Washington, D. C. 6f. H. 3itUr CONSULTING RADIO ENGINEERS 4125 Monroe Street TOLEDO 6, OHIO Telephones — Kingswood 7631, 9541 LEE E. BAKER Consulting Radio Engineer 826-28 Landers BIdg.— Ph. 3621 SPRINGFIELD, MISSOURI Member AFCCE* Page 20 • TELECASTING November 28, 1949 BROADCASTING • Page 48